CR

Cathy Roy

Director of Sales

Professional Background & Current Role



Cathy Roy is currently the Sales Manager for Eastern Quebec & Atlantic at Activix, a position she has held since March 2022. Her role involves overseeing sales operations and managing strategic initiatives across these regions. Prior to this position, she worked as a Business Development Manager at Activix from October 2021 to March 2022 and as an Account Manager from January 2020 to October 2021.

Industry Experience



Cathy Roy has amassed over a decade of experience largely in the automotive and web industries. Her expertise spans across several domains, including business development, SEM, SEO, social media, and Google Analytics. Significant highlights in her career include:

  • 2012-2019: Served as an Interactive Marketing Consultant at Evolio, where she specialized in web marketing consultancy for automotive and motorcycle dealerships, primarily within Quebec and Saguenay regions.

  • 2011: Held various leadership roles in multiple organizations, including:

  • Vice President of Défilé des Finissants (April 2011 - October 2012)

  • President of Happening Marketing (April 2011 - March 2012), managing projects such as Pepsico’s surprise case and integrated marketing communication efforts.

  • Marketing Communication Advisor at Groupe PPP (August 2011 - December 2011)

  • Web Marketing Strategist intern at Groupe DSI (January 2011 - May 2011)

  • Sales Representative at Les équipements Lague (May 2010 - August 2010)


Educational Background



Cathy Roy's educational credentials include:
  • DEC in Sciences Humaines with a specialization in Administration from Cégep Édouard-Montpetit (2007-2009)

  • BAA in Marketing from Université de Sherbrooke (2009-2012)


Key Projects and Contributions at Activix



Cathy Roy has been instrumental in launching several modules and initiatives at Activix, which are crucial for dealership management and sales enhancement:
  • Campaigns Module: A newly introduced feature that centralizes essential metrics, simplifying dealership management.

  • Equity and Portfolio Module: Focuses on boosting sales and building customer loyalty. It leverages renewal and equity data for generating additional sales opportunities.

  • Inventory Module: Critical for dealership operations, enhancing visibility and management of inventory.


Professional Achievements



  • Facilitated the certification of Activix CRM with Hyundai Canada, establishing Activix as the leading choice for Hyundai dealerships nationwide.

  • Leveraged her comprehensive knowledge in SEM, SEO, social media, and Google Analytics to drive business development and digital marketing strategies.


Relevant Links







This detailed profiling of Cathy Roy provides key insights into her professional journey, highlighting her extensive experience, strategic roles, and significant contributions to Activix. Such information is invaluable for understanding her expertise and the value she brings to her current role, facilitating informed and strategic engagements.