Cayla Johnson

Director, Digital Merchandising
Placentia, California, United States

Professional Overview

Cayla Johnson is an accomplished retail and ecommerce professional with over 10 years of experience in digital merchandising and product management. As the Director of Digital Merchandising at Authentic Brands Group, she is responsible for driving the company's online sales and digital presence through strategic merchandising initiatives. Cayla's expertise spans the full spectrum of ecommerce operations, including inventory management, digital content creation, and omnichannel customer engagement.

Experience Summary

Current Role

As the Director of Digital Merchandising at Authentic Brands Group, Cayla oversees the company's online merchandising strategies and digital asset management. She collaborates closely with cross-functional teams to curate engaging product assortments, optimize site navigation, and implement data-driven merchandising tactics that drive increased conversion and customer loyalty. Under Cayla's leadership, Authentic Brands Group has consistently exceeded ecommerce revenue targets and expanded its digital footprint in both domestic and international markets.

Career Progression

Prior to her current role, Cayla held various merchandising and operations positions within the fashion and retail industry. As the Ecommerce Merchandise Manager at Liberated Brands, she played a key role in revamping the company's online product portfolio and improving inventory management processes. She also gained valuable experience as a Senior Merchandiser at VOLCOM and a Junior Merchandiser at REVOLVE, where she honed her skills in visual merchandising, product assortment planning, and vendor relationship management. Cayla's early career experience as a Sample Operations Supervisor at FWRD provided her with a solid foundation in supply chain logistics and inventory control.

Academic Background

Cayla holds a Bachelor of Science degree in Fashion Merchandising from the University of California, Los Angeles (UCLA), where she graduated with honors.

Areas of Expertise

• Ecommerce merchandising and digital product management

• Omnichannel customer experience optimization

• Inventory planning and supply chain optimization

• Data-driven decision making and performance analysis

• Cross-functional team leadership and collaboration

Professional Impact

Under Cayla's leadership, Authentic Brands Group has consistently exceeded its ecommerce revenue targets by double-digit percentages year-over-year. She has played a pivotal role in the company's digital transformation, leading the implementation of advanced analytics tools and personalization strategies that have significantly improved customer engagement and conversion rates. Cayla's innovative merchandising approaches and data-driven decision making have earned her recognition as a thought leader in the retail industry.

Conclusion

Cayla Johnson is a seasoned digital merchandising expert with a proven track record of driving ecommerce growth and enhancing customer experiences. With her deep understanding of retail trends, analytical mindset, and collaborative leadership style, she is well-positioned to continue making a significant impact in the dynamic and ever-evolving world of online commerce.