Professional Summary
Professional Overview
Cecilia Lorenzetti is an accomplished business development and marketing professional with over 15 years of experience in the asset management and financial services industries. As the VP of Business Development & Marketing Support at The TCW Group, she leverages her deep industry expertise and strategic acumen to drive growth and enhance client engagement.
Experience Summary
Current Role
As the VP of Business Development & Marketing Support at The TCW Group, Cecilia is responsible for developing and implementing effective business development and marketing strategies to support the firm's growth objectives. She works closely with the sales and marketing teams to identify new business opportunities, enhance client relationships, and bolster the firm's brand presence in the European market.
Career Progression
Prior to her current role, Cecilia held various leadership positions in client-facing and marketing functions at reputable asset management firms. As the VP of Marketing and VP of Client Services at iM Global Partner, she spearheaded initiatives that led to significant improvements in client satisfaction and brand recognition. Earlier in her career, she gained valuable experience in operations and research roles at SYZ Asset Management and Korn Ferry International, respectively.
Academic Background
Cecilia holds a bachelor's degree in Economics and Finance from the University of Milan, where she graduated with honors.
Areas of Expertise
- Business development and sales strategy
- Marketing and client relationship management
- Asset management industry knowledge
- Project management and cross-functional collaboration
- Financial analysis and reporting
Professional Impact
During her time at iM Global Partner, Cecilia played a pivotal role in the firm's successful expansion into new European markets, contributing to a 25% increase in AUM over a two-year period. She has also been recognized for her ability to build and maintain strong relationships with key clients, resulting in a client retention rate of over 90% in her previous roles.
Conclusion
With her extensive industry experience, strategic mindset, and proven track record of driving growth and client satisfaction, Cecilia Lorenzetti is a valuable asset to The TCW Group. In her current role, she is poised to make a significant impact on the firm's business development and marketing initiatives, contributing to its continued success in the European market.
