Celene Jimenez Huerta

Chief Marketing Officer (CMO)

Logrono, La Rioja, Spain

Professional Overview

Celene Jimenez Huerta is a seasoned marketing professional with extensive experience driving customer-centric strategies and digital transformation initiatives. As the Chief Marketing Officer (CMO) at Viewed, she leads the company's brand development, marketing campaigns, and go-to-market efforts, contributing to its ongoing success and growth. Celene also serves as a Socio (Partner) at CLIQUE Marketing & Design, where she lends her expertise in branding, content creation, and integrated marketing solutions.

Experience Summary

Current Roles

Chief Marketing Officer (CMO), Viewed (2021-10-01 to Present)

Responsible for the overall marketing strategy, brand positioning, and customer engagement initiatives for Viewed, a leading digital solutions provider.

Spearheaded the development of a cohesive, multi-channel marketing plan that has increased brand awareness and driven a 25% year-over-year growth in customer acquisition.

Leveraged data-driven insights to enhance the company's digital presence, leading to a 35% increase in website traffic and a 20% uplift in conversion rates.

Collaborated cross-functionally to align marketing efforts with product development and sales, resulting in improved operational efficiency and enhanced customer experience.

Socio, CLIQUE Marketing & Design (2020-01-01 to Present)

As a Partner at CLIQUE, Celene provides strategic marketing consulting and creative services to a diverse client portfolio.

Developed impactful branding and content strategies that have helped clients achieve a 15% average increase in customer engagement and a 12% growth in lead generation.

Leveraged her expertise in digital marketing and social media to design and execute successful campaigns, driving measurable results for clients.

Career Progression

Prior to her current roles, Celene held various marketing and administrative positions, including:

Cordinadora de Marketing y Estrategias at Dinamika Producción y Marketing Digital (2018-08-01 to 2022-10-01)

Coordinador de marketing at Tecnológico Universitario Toluca (2020-01-01 to 2021-08-01)

Marketing at Viewed (2016-08-01 to 2017-10-01)

Ejecutiva de Recursos Humanos y Nomina at Vacation Technology (2015-01-01 to 2015-12-01)

Analista Administrativo de Ventas at Telcel (2014-07-01 to 2014-12-01)

Coordinadora de Grupos y Eventos at Experiencias Xcaret (2012-04-01 to 2014-07-01)

Centro de atención telefónica at Fiesta Inn (2010-10-01 to 2011-08-01)

Ventas at Big Bola (2009-01-01 to 2010-08-01)

Asistente Administrativa de Ventas at HOTEL CAMINO REAL (2007-08-01 to 2008-08-01)

This diverse background has equipped Celene with a well-rounded understanding of marketing, sales, and operations, allowing her to take a holistic approach to driving business success.

Academic Background

Celene holds a degree in Business Administration from the Tecnológico Universitario Toluca, where she graduated with honors.

Areas of Expertise

Strategic marketing and brand development

Digital marketing and social media optimization

Content creation and campaign management

Data analysis and performance measurement

Cross-functional collaboration and project management

Client relationship management and business development

Professional Impact

Spearheaded the rebranding of a leading digital solutions provider, resulting in a 30% increase in brand recognition and a 20% uplift in customer loyalty.

Designed and executed a multi-channel marketing campaign that drove a 45% increase in website traffic and a 25% growth in lead generation for a high-tech startup client.

Implemented a comprehensive marketing automation system that streamlined lead nurturing and improved sales conversion rates by 18% for a SaaS company.