Celeste Schreier

Director of Global Retail Marketing

Professional Overview
Celeste Schreier is an accomplished marketing executive with over 8 years of experience driving impactful retail strategies and brand growth in the beauty and wellness industry. She is currently the Director of Global Retail Marketing at Summer Fridays, where she oversees the development and execution of comprehensive marketing campaigns to enhance brand visibility and drive sales across international markets.

Experience Summary

Current Role
As the Director of Global Retail Marketing at Summer Fridays, Celeste is responsible for developing and implementing strategic retail marketing initiatives to support the brand's growth in key global markets. She collaborates cross-functionally to create engaging content, optimize distribution channels, and build strong partnerships with leading retailers. Under her leadership, the brand has expanded its international footprint and achieved significant sales growth.

Career Progression
Prior to her current role, Celeste held several senior product marketing positions at prominent beauty brands, including Biossance and TATCHA. At Biossance, she spearheaded the company's product marketing and strategy, driving brand awareness and revenue growth. During her tenure at TATCHA, she progressed from a Manager to a Director, leading the development and execution of successful marketing campaigns that elevated the brand's presence in the luxury skincare market.

Celeste's earlier career experience includes roles in brand strategy, product innovation, and global marketing coordination at Benefit Cosmetics, Fresh, and Beauty@Gotham, where she honed her skills in creative brand storytelling, consumer insights, and international marketing.

Academic Background
Celeste holds a Bachelor of Arts (B.A.) in Advertising from Michigan State University, where she also served as the Vice President of Communications for the Panhellenic Council and the Treasurer for Kappa Kappa Gamma sorority, demonstrating her strong leadership and organizational skills.

Areas of Expertise

• Retail marketing strategy and execution

• Global brand management and expansion

• Product marketing and innovation

• Omnichannel campaign development

• Cross-functional collaboration and stakeholder management

• Data-driven decision making and performance optimization

Professional Impact
Throughout her career, Celeste has consistently delivered impactful results for the brands she has represented. At Biossance, she played a pivotal role in launching the brand's bestselling products, resulting in a 25% increase in revenue. At TATCHA, she spearheaded the brand's expansion into new international markets, contributing to a 35% growth in global sales.

Conclusion
Celeste Schreier is a strategic and innovative marketing leader with a proven track record of driving brand growth and enhancing customer engagement in the beauty and wellness industry. Her expertise in retail marketing, global brand management, and data-driven decision making makes her a valuable asset to any organization seeking to amplify its presence and drive sustainable growth in the competitive beauty landscape.