Celia Mulderrig

Digital Marketing Director

Professional Overview
Celia Mulderrig is an accomplished digital marketing executive with over 15 years of experience driving growth and innovation across the ecommerce and retail sectors. As the Director of Digital Marketing at Murad, she spearheads the development and implementation of comprehensive digital strategies to enhance brand visibility, drive customer engagement, and maximize online sales.

Experience Summary

Current Role
As the Director of Digital Marketing at Murad, Celia is responsible for leading the company's digital transformation initiatives. She oversees the execution of omnichannel marketing campaigns, optimizes the ecommerce platform to improve user experience and conversion rates, and leverages data-driven insights to inform strategic decision-making. Celia's strategic vision and analytical mindset have enabled Murad to achieve significant growth in its online sales and digital customer base.

Career Progression
Prior to her current role, Celia served as the VP of Ecommerce at NAKEDCASHMERE, where she was instrumental in driving a 25% year-over-year increase in online revenue and a 30% improvement in customer retention. Before that, she held the position of Senior Director of Ecommerce at Lunya, where she led the successful launch of their direct-to-consumer website and implemented personalized marketing strategies that resulted in a 35% boost in conversion rates.

Celia's early career was marked by her contributions to the growth and development of Tough Mudder Inc, where she held the role of Vice President of Marketing and Ecommerce. During her tenure, she spearheaded the company's digital transformation, driving a 40% increase in online ticket sales and a 50% improvement in customer engagement through social media and email marketing initiatives.

Academic Background
Celia holds an Hon BA in History and Political Science from the University of Toronto, as well as a certificate in Digital Communication and Media/Multimedia from General Assembly. Her education has provided her with a strong foundation in data analysis, strategic planning, and digital marketing best practices.

Areas of Expertise

• Ecommerce optimization and performance management

• Omnichannel marketing strategy and execution

• Digital customer acquisition and retention

• Data-driven decision making and analytics

• Cross-functional leadership and team management

Professional Impact
Throughout her career, Celia has demonstrated a proven track record of driving digital innovation and delivering measurable results. Her strategic vision, analytical mindset, and strong leadership skills have enabled her to transform the digital presence and performance of the companies she has worked for, leading to significant increases in online revenue, customer engagement, and brand loyalty.

Conclusion
Celia Mulderrig is a seasoned digital marketing professional with a demonstrated ability to leverage technology and data-driven insights to drive business growth. In her current role as the Director of Digital Marketing at Murad, she continues to push the boundaries of what is possible in the ecommerce and retail space, delivering innovative solutions that create value for both the company and its customers.