Celine Duraffourg
Professional Summary
Professional Overview
Celine Duraffourg is an experienced E-Commerce Manager with a strong background in digital marketing and international product management. She currently oversees the e-commerce operations for the My M&M'S brand across Germany, Austria, Switzerland, and Poland at Mars. Celine is adept at driving online sales growth, optimizing digital customer experiences, and leveraging data-driven insights to inform strategic decision-making.
Experience Summary
Current Role
As the E-Commerce Manager at Mars, Celine is responsible for managing the end-to-end e-commerce strategy and execution for the My M&M'S brand in key European markets. In this role, she oversees online sales, digital marketing campaigns, website optimization, and cross-channel customer engagement. Under her leadership, Celine has delivered double-digit year-over-year growth in e-commerce revenue and significantly improved key performance metrics, such as conversion rates and customer lifetime value.
Career Progression
Prior to joining Mars, Celine held various digital marketing and product management roles within the Pierre Fabre Group and Groupe SEB. As the Digital Marketing Manager at Pierre Fabre, she spearheaded the company's online presence and social media strategy, achieving notable increases in web traffic and social media engagement. Earlier in her career, Celine served as a Junior Digital & Institutional Marketing Manager and Junior International Product Manager, where she gained valuable experience in international marketing, product development, and brand management.
Academic Background
Celine holds a Master's degree in Marketing and Digital Strategy from the University of Bordeaux, where she graduated with distinction. Her academic achievements include receiving the Dean's List recognition and actively participating in various student organizations and marketing competitions.
Areas of Expertise
- E-Commerce Strategy and Operations
- Digital Marketing and Advertising
- Web Analytics and Performance Optimization
- International Marketing and Localization
- Product Management and Brand Positioning
- Cross-Functional Collaboration and Team Leadership
Professional Impact
Throughout her career, Celine has demonstrated a track record of driving strategic initiatives that have positively impacted her employers' bottom lines. At Mars, she has spearheaded the development and implementation of data-driven e-commerce strategies that have resulted in significant revenue growth and improved customer loyalty. Her ability to leverage digital insights, collaborate with cross-functional teams, and execute innovative marketing campaigns has established her as a valued contributor within the industry.
Conclusion
With her extensive experience in e-commerce, digital marketing, and international product management, Celine Duraffourg is a versatile and results-oriented professional poised to make a lasting impact in the fast-paced world of online retail. Her strategic vision, analytical mindset, and proven ability to deliver measurable results make her a valuable asset to any organization seeking to optimize its e-commerce presence and drive sustainable growth.
