Cenan Dirik

Finance Director, United Kingdom

Professional Overview

Cenan Dirik is an accomplished finance executive with extensive experience in leading transformative initiatives across multinational organizations. As the Finance Director at Reckitt, he oversees the company's financial strategy, compliance, and performance optimization, driving sustainable growth and profitability.

Experience Summary

Current Role

As the Finance Director at Reckitt, Cenan is responsible for managing the company's overall financial operations, including financial planning, reporting, and strategic decision-making. He works closely with cross-functional teams to ensure financial integrity, optimize resource allocation, and support the organization's long-term business objectives.

Career Progression

Prior to his current role, Cenan held several senior finance positions at British American Tobacco (BAT), where he demonstrated his expertise in digital transformation, revenue management, and financial leadership. As the Head of Information, Digital & Technology Transformation, he spearheaded the implementation of cutting-edge technologies and data-driven strategies to enhance the company's commercial performance. Earlier in his career, Cenan served as the Global Head of Commercial Finance - Revenue Management and the Finance Director for the Czech Republic and Slovakia markets at BAT, leveraging his analytical skills and business acumen to drive financial excellence.

Cenan began his professional journey as an Audit Team Leader at PwC, where he honed his expertise in IFRS and US GAAP reporting, laying the foundation for his distinguished finance career.

Academic Background

Cenan holds a bachelor's degree in Economics and Business Administration, equipping him with a strong foundation in financial analysis and strategic decision-making.

Areas of Expertise

• Financial planning and analysis

• Digital transformation and technology integration

• Revenue management and commercial optimization

• Cross-functional collaboration and stakeholder management

• IFRS and US GAAP reporting standards

Professional Impact

Throughout his career, Cenan has demonstrated a track record of delivering tangible results. At BAT, he led the successful implementation of a global revenue management system, driving sustainable revenue growth and improving profitability. Additionally, his leadership in the digital transformation initiative at BAT enabled the company to enhance its operational efficiency and data-driven decision-making.

Conclusion

Cenan Dirik's extensive experience in finance, coupled with his expertise in digital transformation and business optimization, positions him as a valuable asset to Reckitt. As the Finance Director, he continues to drive financial excellence, foster cross-functional collaboration, and support the organization's strategic objectives, making a significant impact on the company's long-term success.