Cesar Garcia

VP, Global Product Merchandising and Operations

Professional Overview
Cesar Garcia is a seasoned executive with over 20 years of experience in the global sports and apparel industry. As the current VP of Global Product Merchandising and Operations at Nike, he oversees the company's worldwide merchandising and operational strategies, driving innovation and efficiency across the brand's expansive product portfolio.

Experience Summary

Current Role
In his role as VP of Global Product Merchandising and Operations, Cesar is responsible for developing and implementing comprehensive merchandising plans that align with Nike's overarching business objectives. He leads a team of cross-functional experts to ensure the seamless delivery of products to customers worldwide, optimizing supply chain operations and fostering strong relationships with key partners.

Career Progression
Cesar's impressive career trajectory at Nike has spanned various leadership positions, including VP/GM Asia Pacific & Latin America Mens, VP/GM Running Global, and VP Merchandising Global Running. Throughout his tenure, he has consistently demonstrated his ability to drive growth, improve operational efficiency, and enhance the brand's global reach. Cesar's deep understanding of the running and performance apparel segments has been instrumental in shaping Nike's market-leading position in these areas.

Academic Background
Cesar holds a Bachelor's degree in Business Administration from the University of California, Berkeley, where he graduated with honors. His academic achievements and specialized training have provided him with a strong foundation for his distinguished career in the sports and apparel industry.

Areas of Expertise

• Global product merchandising and operations management

• Strategic planning and business development

• Supply chain optimization and logistics management

• Cross-functional team leadership and collaboration

• Performance apparel and running product expertise

Professional Impact
During his tenure at Nike, Cesar has spearheaded several transformative initiatives that have significantly impacted the company's global operations. He played a pivotal role in the expansion of Nike's footprint in the Asia Pacific and Latin American markets, driving double-digit growth and strengthening the brand's presence in these key regions.

Additionally, Cesar's leadership in the running and performance apparel segments has been instrumental in the development and successful launch of several innovative product lines that have resonated with consumers worldwide. His data-driven approach to merchandising and operations has enabled Nike to enhance its responsiveness to market demands and maintain its competitive edge.

Conclusion
Cesar Garcia's extensive experience, industry expertise, and proven track record of success make him a valuable asset to Nike's global leadership team. As the VP of Global Product Merchandising and Operations, he continues to spearhead initiatives that drive operational excellence, foster innovation, and cement Nike's position as a global leader in the sports and apparel industry.