Chaehee Lee

Brand Director | New York, New York, United States

Professional Overview

Chaehee Lee is an experienced Brand Director with a strong background in fashion, visual merchandising, and digital marketing. She leverages her expertise in brand strategy, creative direction, and project management to drive impactful campaigns and enhance brand visibility for leading fashion companies.

Experience Summary

Current Role

As the Brand Director at Look By M, Chaehee is responsible for spearheading the brand's overall strategy, overseeing creative development, and managing cross-functional teams to deliver cohesive brand experiences. She collaborates closely with the executive leadership to align brand initiatives with the company's long-term vision and drive measurable growth.

Career Progression

Prior to her current role, Chaehee held various positions that have honed her diverse skillset. She served as a Fashion Graphic Designer at BETALY, where she designed impactful visual assets and coordinated photoshoots to enhance the brand's digital presence. As a Visual Merchandiser at ALAND USA, Chaehee was instrumental in creating engaging in-store experiences that showcased the brand's products. Earlier in her career, she gained valuable experience as a Marketing Coordinator at Yigal Azrouël, Inc., where she supported the execution of successful marketing initiatives.

Chaehee's entrepreneurial spirit led her to found and serve as the Digital Director of the IVY Fashion Magazine Club at FIT SUNY Korea, where she spearheaded the development of a student-run digital publication, strengthening her expertise in content creation and digital marketing.

Academic Background

Chaehee holds a Bachelor's degree in Fashion Design from the Fashion Institute of Technology (FIT), where she honed her creative skills and developed a deep understanding of the fashion industry.

Areas of Expertise

• Brand strategy and campaign development

• Creative direction and visual design

• Digital marketing and social media management

• Project management and cross-functional collaboration

• Fashion merchandising and in-store experience curation

Professional Impact

Throughout her career, Chaehee has demonstrated a track record of driving impactful results for the brands she has worked with. As the Fashion Graphic Designer at BETALY, she played a pivotal role in increasing the brand's social media engagement by 30% and improving the overall digital presence. As the Visual Merchandiser at ALAND USA, Chaehee's innovative in-store displays contributed to a 15% increase in overall sales.

Conclusion

With her diverse experience, strong creative vision, and proven ability to deliver measurable results, Chaehee Lee is a valuable asset to any brand looking to enhance its identity, engage its target audience, and drive sustainable growth in the fashion industry.