Professional Overview

Chandan Mendiratta is a seasoned executive currently serving as the Chief Culture Officer and Chief Brand Officer at Zepto, based in Bengaluru, Karnataka, India. His key expertise areas include brand marketing, growth strategy, and culture development, with a strong industry focus on technology, food delivery, and e-commerce.

Experience Summary

Current Role

As the Chief Culture Officer and Chief Brand Officer at Zepto, Chandan is responsible for shaping the company's culture and brand identity. His key responsibilities include developing and implementing cultural initiatives, overseeing brand marketing strategies, and driving business growth.

Career Progression

Chandan's career progression is marked by notable roles at prominent companies. Previously, he served as the Chief Growth Officer at Classplus, where he drove business expansion and growth strategy. Prior to that, he held various roles at Zomato, including Head Of Brand Marketing, Global Sales Head - Dining, and Head - Zomato Feeding India. Earlier in his career, he worked at Futures First, GoFro.com, and Deloitte, holding positions such as Head of Marketing and Training, Director - Advisor Network, Associate-Energy Trading, and Associate.

Areas of Expertise

Chandan's areas of expertise include:
Industry-specific skills: brand marketing, growth strategy, culture development, and sales leadership
Technical competencies: marketing analytics, sales operations, and team management
* Leadership and management capabilities: cultural development, team leadership, and strategic planning

Professional Impact

Although specific details on notable projects or initiatives are not available, Chandan's career trajectory and role progression suggest significant contributions to the companies he has worked with, particularly in driving growth, developing brand identity, and shaping company culture.

Conclusion

Chandan Mendiratta's professional trajectory is marked by a steady progression of leadership roles, with a focus on driving growth, developing brand identity, and shaping company culture. Currently, as the Chief Culture Officer and Chief Brand Officer at Zepto, he is poised to leverage his expertise to drive business success and cultural development. His value proposition lies in his unique blend of industry expertise, technical competencies, and leadership capabilities, making him a valuable asset to Zepto and the broader technology and e-commerce industry.