Chandramohan Mehra
Senior President and Chief Marketing Officer
Professional Overview
Chandramohan Mehra is a seasoned marketing executive with over two decades of experience in the insurance and media industries. As the Senior President and Chief Marketing Officer at Bajaj Allianz Life, he leverages his expertise in brand building, customer engagement, and digital transformation to drive the company's marketing strategy and fuel its growth.
Experience Summary
Current Role
As the Senior President and Chief Marketing Officer at Bajaj Allianz Life, Chandramohan is responsible for leading the company's marketing efforts and shaping its brand identity. He oversees the development and implementation of comprehensive marketing campaigns, focusing on innovative digital and omnichannel approaches to enhance customer experience and drive business results. Under his leadership, Bajaj Allianz Life has strengthened its market positioning and experienced significant growth in its customer base.
Career Progression
Prior to his current role, Chandramohan held several senior marketing positions, including Chief Marketing Officer at Bajaj Allianz Life and Senior Vice President and Head of Marketing at Sony Pictures Networks India. He also gained valuable experience in the insurance industry, serving as the Country Head of e-Commerce, Cross Sell and International Operations, as well as the Vice President and Head of Brand, Corporate Communication and Cross Sell at SBI Life. Throughout his career, Chandramohan has demonstrated a proven track record of driving business growth, improving brand recognition, and implementing effective marketing strategies.
Academic Background
Chandramohan holds a Bachelor's degree from the University of Mumbai, where he specialized in Economics. He is a seasoned marketing professional with a strong academic foundation and a commitment to continuous learning and development.
Areas of Expertise
- Strategic marketing and brand management
- Digital marketing and e-commerce
- Customer experience and engagement
- Data-driven decision making
- Cross-functional leadership and team management
Professional Impact
Under Chandramohan's leadership, Bajaj Allianz Life has consistently outperformed industry benchmarks, with the company's digital customer base growing by 25% year-over-year. He has spearheaded the implementation of advanced customer analytics and personalization, resulting in a 30% increase in customer retention rates. Chandramohan's innovative approach to marketing has also earned the company several industry awards and recognition, further solidifying its position as a market leader.
Conclusion
With his extensive experience, strategic vision, and proven track record of success, Chandramohan Mehra is a highly respected marketing executive who continues to drive innovation and growth within the insurance industry. His commitment to delivering exceptional customer experiences and leveraging data-driven insights to inform marketing decisions makes him a valuable asset to Bajaj Allianz Life and the broader industry.
