CV

Charita Venkatesh

Charita Venkatesh


Senior Product Marketing Manager



Professional Overview


Charita Venkatesh is an experienced and versatile marketing professional with a strong track record of success in the financial technology industry. As a Senior Product Marketing Manager at OakNorth, she is responsible for driving the strategic marketing and positioning of the company's innovative lending solutions. Charita's expertise spans product marketing, content creation, and go-to-market strategy development, enabling her to effectively communicate the value of OakNorth's offerings to its target audience.

Experience Summary



Current Role


Charita currently serves as the Senior Product Marketing Manager at OakNorth, a leading fintech firm that provides data-driven lending solutions to small and medium-sized businesses. In this role, she is responsible for developing and executing comprehensive marketing strategies to promote the company's suite of products. Charita's key achievements include launching successful marketing campaigns that have significantly increased brand awareness and customer engagement, as well as creating compelling content that showcases the unique benefits of OakNorth's offerings.

Career Progression


Prior to her current role, Charita held various marketing positions, including Product Marketing Manager at OakNorth and Marketing Manager at Crikle, a fintech startup. She also gained valuable experience in compliance and financial analysis while working as a Compliance Analyst at Goldman Sachs. Charita's diverse background and progressive career growth have allowed her to develop a deep understanding of the financial technology landscape and the evolving needs of customers in this dynamic industry.

Academic Background


Charita holds a degree from Imperial College Business School, where she also served as the Careers Leader on the Student Staff Committee, demonstrating her leadership abilities and commitment to professional development.

Areas of Expertise


  • Product marketing strategy and execution

  • Content creation and digital marketing

  • Fintech industry expertise

  • Customer insight and segmentation

  • Cross-functional collaboration and stakeholder management


Professional Impact


Charita's contributions have had a significant impact on the growth and success of the companies she has worked for. At OakNorth, her innovative marketing campaigns have helped to drive customer acquisition and retention, while her content marketing efforts have positioned the company as a thought leader in the fintech space. Charita's analytical skills, strategic mindset, and ability to translate complex technical concepts into compelling value propositions have been instrumental in her career achievements.

Conclusion


With a proven track record of success in the fintech industry and a deep understanding of product marketing, Charita Venkatesh is poised to continue making a meaningful impact at OakNorth. Her versatile skillset, collaborative approach, and commitment to driving business growth make her a valuable asset to any organization seeking to capitalize on the opportunities within the rapidly evolving financial technology landscape.