Professional Overview
Charlena Escartin is an accomplished retail executive with over 25 years of experience in planning, replenishment, and merchandising. As the Sr. Manager of Planning and Replenishment (E-commerce) at The Home Depot, she oversees critical inventory and fulfillment strategies for the company's growing online business. Charlena is also an experienced Vice President of Merchandising at Macy's, with a strong background in buying, planning, and leading high-performing teams.
Experience Summary
Current Role
As Sr. Manager of Planning and Replenishment (E-commerce) at The Home Depot, Charlena is responsible for developing and implementing strategic planning and inventory management initiatives to support the company's e-commerce operations. She leads a team of planners and analysts to ensure optimal product availability, efficient replenishment, and seamless customer experiences. Under her leadership, Charlena has driven significant improvements in inventory turns, reduced stockouts, and delivered double-digit growth in online sales.
Career Progression
Prior to her current role, Charlena held several leadership positions at Macy's, including Vice President of Merchandising - Buying and Planning, Director of Merchandising - Buying and Planning for Tabletop & Decorative Accessories, and Director of Merchandising Tabletop (Replenishment Buyers). In these roles, she successfully led cross-functional teams, optimized product assortments, and implemented advanced forecasting and planning strategies to enhance the company's profitability and market competitiveness.
Charlena began her career as an Associate Buyer at Ames Corporate, where she honed her skills in planning, distribution, and merchandising for the retail industry.
Academic Background
Charlena holds a Bachelor's degree in Business Administration from the University of Georgia, with a focus on Retail and Consumer Sciences.
Areas of Expertise
- Retail planning and replenishment
- E-commerce inventory management
- Merchandising strategy and category management
- Demand forecasting and optimization
- Cross-functional team leadership and collaboration
- Data-driven decision-making and analytics
Professional Impact
Throughout her career, Charlena has demonstrated a keen ability to drive transformative change and deliver measurable business results. At The Home Depot, she has been instrumental in shaping the company's e-commerce fulfillment strategy, leading to improved customer satisfaction and increased profitability. At Macy's, Charlena's strategic planning and merchandising expertise contributed to the company's sustained market leadership and revenue growth.
Conclusion
Charlena Escartin is a seasoned retail executive with a proven track record of success in planning, replenishment, and merchandising. Her deep industry knowledge, strategic vision, and collaborative leadership style make her a valuable asset to any organization seeking to optimize its omnichannel operations and drive sustainable growth.
