Charlene Herent
Chief Product Officer
Professional Overview
Charlene Herent is an accomplished Chief Product Officer with extensive expertise in digital transformation, e-commerce strategy, and customer-centric product development. Her industry focus spans across diverse sectors, leveraging her proven track record of driving innovation and optimizing operational efficiency.
Experience Summary
Current Role
As the Chief Product Officer at Société Free-Work since 2020, Charlene is responsible for leading the company's product vision and roadmap. She oversees the end-to-end product lifecycle, from ideation to implementation, ensuring alignment with business objectives and customer needs. Under her leadership, Société Free-Work has experienced significant growth in user engagement and revenue through the launch of several successful digital initiatives.
Career Progression
Prior to her current role, Charlene held various product and project management positions, including Chef de projet digital at New Jersey Paris, Responsable e-commerce at LE66, and Chef de projet e-commerce at Diwali Paris. Her early career experience includes roles in web content management and digital communication at LaFourchette and ESAM - School of Advanced Management and Finance.
Academic Background
Charlene holds a Master's degree in Digital Marketing and E-commerce from a leading business school in Paris, France.
Areas of Expertise
- Digital transformation and product strategy
- E-commerce optimization and channel management
- User experience design and customer-centric innovation
- Cross-functional team leadership and project management
- Data-driven decision making and performance analysis
Professional Impact
Throughout her career, Charlene has played a pivotal role in driving the digital transformation of several organizations. Her expertise in e-commerce has helped clients achieve notable growth in online sales and customer engagement. As the CPO at Société Free-Work, Charlene has successfully implemented new product features and digital tools, resulting in a 25% increase in user retention and a 15% improvement in operational efficiency.
Conclusion
With her diverse industry experience, strategic vision, and innovative mindset, Charlene Herent is a seasoned professional who consistently delivers tangible business impact through customer-focused product development and digital transformation initiatives.
