Charlie Issendorf

Vice President of Sales & Marketing

Professional Overview
Charlie Issendorf is an accomplished sales and marketing executive with extensive experience in the sports and fitness industry. As the Vice President of Sales & Marketing at Verge Sport, he leverages his deep industry knowledge and strategic leadership to drive growth and innovation.

Experience Summary

Current Role
As the Vice President of Sales & Marketing at Verge Sport, Charlie is responsible for leading the company's sales and marketing efforts. He oversees the development and execution of comprehensive sales strategies, as well as the implementation of targeted marketing campaigns to enhance brand awareness and drive business growth. Charlie's strong industry expertise and customer-centric approach have enabled him to consistently deliver exceptional results.

Career Progression
Prior to his current role, Charlie held several leadership positions within the sports and fitness industry. He served as the National Head of Sales at Le Col, where he was instrumental in expanding the company's market presence and strengthening its customer relationships. Additionally, he held the role of Head of Product at Preem, where he leveraged his deep understanding of the industry to enhance the company's product offerings and drive innovation.

Charlie's early career was marked by his extensive involvement in the cycling and endurance sports community. He held various positions at Zwift, including Event Director, Race Director, and Vice President of Events, where he played a pivotal role in the growth and success of the company's virtual cycling platform. Prior to that, he founded and led Bell Lap Promotions, Inc., a successful event management and consulting firm, and C&I Imports, Inc., a specialty sports equipment company.

Academic Background
Charlie holds a Bachelor's degree in Sports Management from the University of California, Los Angeles (UCLA), where he graduated with distinction.

Areas of Expertise

• Sales strategy and execution

• Marketing and brand management

• Product development and innovation

• Event management and operations

• Cycling and endurance sports industry expertise

• Entrepreneurial and leadership skills

Professional Impact
Throughout his career, Charlie has made significant contributions to the sports and fitness industry. He has spearheaded numerous successful initiatives, such as the development of innovative product lines, the creation of engaging customer experiences, and the implementation of effective sales and marketing strategies. Charlie's leadership and industry expertise have consistently enabled him to drive measurable growth and impact for the organizations he has served.

Conclusion
With his impressive track record, deep industry knowledge, and strategic vision, Charlie Issendorf is a valuable asset to Verge Sport. As the Vice President of Sales & Marketing, he is poised to continue his trajectory of success, driving the company's growth and cementing its position as a leader in the sports and fitness industry.