Professional Overview
Charlie McConnell is a seasoned executive with a strong background in industry insights, education, and research, currently serving as the Vice President, Industry Insights, Education & Research at IFMA The Food Away from Home Association. His key expertise areas include market research, customer segmentation, and consumer insights, with a focus on the foodservice industry.
Experience Summary
Current Role
As Vice President, Industry Insights, Education & Research, Charlie oversees the development and implementation of industry insights, education, and research initiatives. His key responsibilities include analyzing market trends, identifying opportunities for growth, and providing strategic recommendations to stakeholders. Notably, Charlie has made significant contributions to the foodservice industry through his expertise in market research and consumer insights.
Career Progression
Charlie's career progression is marked by notable roles in the foodservice industry, including Sr Director, Insights & Best Practices at IFMA, Director, Customer Segmentation at US Foods, and Director of Customer Marketing - Foodservice at Sara Lee. His career trajectory demonstrates steady growth, with key achievements in market research, customer segmentation, and consumer insights. Previous roles, such as Sr. Manager, Consumer & Market Insights at UNILEVER FOODSOLUTIONS, NORTH AMERICA, and Senior Account Manager at The NPD Group, have further honed his skills in data analysis and strategic planning.
Areas of Expertise
Charlie's areas of expertise include:
Industry-specific skills: market research, customer segmentation, and consumer insights in the foodservice industry
Technical competencies: data analysis, strategic planning, and project management
* Leadership and management capabilities: team leadership, stakeholder management, and strategic planning
Professional Impact
Throughout his career, Charlie has made notable contributions to the foodservice industry through his expertise in market research and consumer insights. While specific project details and measurable achievements are not available, his current role and previous experience demonstrate a strong commitment to industry growth and development.
Conclusion
Charlie McConnell is a seasoned executive with a strong background in industry insights, education, and research. His current focus on the foodservice industry and recent experience in market research and consumer insights make him a valuable asset to IFMA The Food Away from Home Association. With a proven track record of growth and achievement, Charlie is well-positioned to continue making significant contributions to the industry.
