Charlie McGuinness
Regional Vice President of Sales - Northeast
Professional Overview
Charlie McGuinness is an accomplished sales executive with over 20 years of experience driving revenue growth and building high-performing teams in the corporate apparel and sporting goods industries. As the Regional Vice President of Sales for the Northeast region at S&S Activewear, he is responsible for overseeing all sales activities, developing strategic partnerships, and leading a team of top-performing sales representatives.
Experience Summary
Current Role
As the Regional Vice President of Sales - Northeast at S&S Activewear, Charlie is responsible for managing a team of 15 sales representatives and overseeing all sales operations in the Northeastern United States. Since joining the company in 2018, he has implemented a data-driven sales strategy that has resulted in a 27% increase in regional revenue and a 32% improvement in customer retention. Charlie's strong leadership and ability to foster a collaborative, high-performance culture have been instrumental in driving the Northeast region's success.
Career Progression
Prior to his current role, Charlie held several senior sales positions, including National Sales Manager, Corporate Division & Wholesale Distribution at Weatherproof/MV Sport and Territory Sales Manager at Oxford Industries and Callaway Golf. In these roles, he consistently exceeded sales targets, developed innovative go-to-market strategies, and built strong relationships with key accounts. Charlie's diverse experience and deep understanding of the corporate apparel and sporting goods industries have been invaluable in his career progression.
Academic Background
Charlie holds a Bachelor of Science degree in Business Administration from the University of Delaware, where he graduated cum laude with a focus on Marketing and Sales.
Areas of Expertise
- Strategic sales planning and execution
- Team leadership and development
- Key account management
- Territory expansion and market penetration
- Omnichannel sales and distribution
Professional Impact
Throughout his career, Charlie has been recognized for his ability to drive measurable results and make a significant impact within the organizations he has served. At Weatherproof/MV Sport, he played a pivotal role in expanding the company's corporate sales division, which grew to account for over 35% of the organization's total revenue. As a Territory Sales Manager at Callaway Golf, Charlie consistently exceeded sales targets by an average of 17% and was instrumental in securing several high-profile corporate partnerships.
Conclusion
With a proven track record of success and a deep passion for the industries he serves, Charlie McGuinness is a strategic sales leader who is poised to continue driving growth and innovation in his role as the Regional Vice President of Sales - Northeast at S&S Activewear. His commitment to building high-performing teams, fostering strong customer relationships, and delivering measurable results make him a valuable asset to any organization.
