Professional Summary
Professional Overview
Charlie Shereda is an accomplished sales operations executive with extensive experience driving strategic initiatives and optimizing revenue-generating processes. As the Director of Sales Operations at Experlogix, Inc., he leverages his deep expertise in the automotive industry to spearhead data-driven sales strategies and enhance operational efficiency.
Experience Summary
Current Role
In his current role as Director of Sales Operations at Experlogix, Inc., Charlie is responsible for overseeing the company's sales operations, including forecasting, reporting, and process optimization. He collaborates closely with cross-functional teams to develop and implement innovative solutions that streamline workflows, improve data accuracy, and ultimately drive revenue growth.
Career Progression
Prior to joining Experlogix, Charlie held various leadership positions in the sales and operations domain, including Account Director for the Automotive Group at BI WORLDWIDE and several key roles at O.C. Tanner, where he progressed from Director of Sales Administration & Compensation to Director of Field Sales Support and Director of Solution Strategy & Special Projects. His extensive experience in the incentive and recognition industry, coupled with his strategic problem-solving skills, have enabled him to make significant contributions to the organizations he has served.
Academic Background
Charlie holds a Bachelor's degree in Business Administration from the University of Michigan, where he specialized in Marketing and Operations Management.
Areas of Expertise
- Sales operations management
- Automotive industry expertise
- Data analysis and performance reporting
- Process improvement and optimization
- Cross-functional collaboration
- Strategic planning and execution
Professional Impact
Throughout his career, Charlie has spearheaded numerous initiatives that have driven measurable improvements in sales efficiency and revenue growth. At O.C. Tanner, he led the development of a comprehensive sales compensation program that increased sales force motivation and retention, resulting in a 15% increase in sales productivity. In his most recent role at BI WORLDWIDE, Charlie played a pivotal role in the successful implementation of a cutting-edge CRM system, which enhanced the company's ability to deliver personalized client experiences and generate $2.5 million in additional revenue.
Conclusion
With a proven track record of success in the sales operations field, Charlie Shereda is a strategic leader who consistently delivers tangible business impact. In his current role at Experlogix, he is committed to leveraging his expertise to optimize sales processes, drive innovation, and support the company's continued growth and profitability.
