Professional Summary
Professional Overview
Charlie Tatum is an experienced marketing and communications professional with a strong background in the arts and cultural sectors. As the Director of Marketing and Communications at the New Orleans Museum of Art, he is responsible for developing and implementing strategic initiatives to enhance the museum's brand, increase audience engagement, and drive visitation.
Experience Summary
Current Role
In his current role as Director of Marketing and Communications at the New Orleans Museum of Art, Charlie is responsible for overseeing all aspects of the museum's marketing, communications, and public relations efforts. He leads a team of talented professionals to develop and execute integrated campaigns that showcase the museum's exhibitions, programs, and events to a diverse local and regional audience. Under his leadership, the museum has seen a significant increase in social media engagement, website traffic, and overall brand awareness.
Career Progression
Prior to his current role, Charlie held various marketing and communications positions within the arts and cultural sector. He served as the Digital Marketing Manager at the New Orleans Museum of Art, where he spearheaded the museum's digital transformation and implemented a successful social media strategy. Before that, he worked as a Senior Content Strategist and Content Strategist at Online Optimism, a leading digital marketing agency, where he collaborated with clients to develop compelling content and digital campaigns.
Charlie's earlier experience includes roles at Pelican Bomb, Prospect New Orleans (U.S. Biennial), Warby Parker, and the Whitney Museum of American Art, where he gained valuable experience in event planning, visitor services, and communications.
Academic Background
Charlie holds a Bachelor of Arts degree in Art History from Tulane University, where he graduated with honors. During his time at Tulane, he was actively involved in various campus organizations and completed several internships at prestigious art institutions, including the Felix Gonzalez-Torres Foundation and Edwynn Houk Gallery.
Areas of Expertise
- Strategic marketing and communications planning
- Digital marketing and social media management
- Content creation and storytelling
- Event planning and visitor engagement
- Nonprofit and cultural institution management
- Collaboration and team leadership
Professional Impact
Throughout his career, Charlie has made significant contributions to the arts and cultural sector. At the New Orleans Museum of Art, he has been instrumental in developing and implementing innovative marketing strategies that have led to a marked increase in visitor attendance and donor engagement. Additionally, he has been actively involved in the local arts community, serving on the board of directors for several nonprofit organizations and contributing to industry publications.
Conclusion
With his extensive experience, deep understanding of the arts and cultural landscape, and proven track record of success, Charlie Tatum is a highly skilled marketing and communications professional who is well-positioned to continue driving growth and impact at the New Orleans Museum of Art and throughout the broader cultural community.
