Charlotte C.
Founder, Everyday Humans | Hong Kong, Hong Kong
Professional Overview
Charlotte is an accomplished entrepreneur and marketing executive with a diverse background in the beauty and media industries. As the Founder of Everyday Humans, she leverages her extensive experience in brand building, digital marketing, and product development to drive the success of her innovative skincare company.
Experience Summary
Current Role
As the Founder of Everyday Humans since 2020, Charlotte is responsible for the overall strategic direction and day-to-day operations of the company. Under her leadership, Everyday Humans has emerged as a disruptive player in the crowded skincare market, offering a range of high-quality, sustainable products that have resonated with health-conscious consumers globally.
Career Progression
Prior to founding Everyday Humans, Charlotte held several key roles that have shaped her extensive expertise. She served as the Managing Director at XGD Media Limited, where she spearheaded the company's digital transformation and expansion into new markets. As an Independent Consultant at empyr+co, she leveraged her marketing and branding prowess to help clients achieve their growth objectives.
Charlotte's entrepreneurial roots can be traced back to her time as the Co-Founder and Chief Marketing Officer of Spottly, a travel-focused social media platform. In this role, she was instrumental in building the company's brand, driving user acquisition, and securing strategic partnerships that contributed to its rapid growth.
Academic Background
Charlotte holds a Bachelor's degree in Business Administration from a prestigious university, where she graduated with distinction and demonstrated exceptional academic achievements.
Areas of Expertise
- Brand strategy and development
- Digital marketing and social media optimization
- Product innovation and portfolio management
- Entrepreneurial leadership and team building
- Strategic partnerships and business development
Professional Impact
During her tenure at Target's Beauty Accelerator program, Charlotte's innovative thinking and keen market insights helped to shape the company's approach to emerging beauty trends. Her contributions were instrumental in the successful launch of several new products that resonated with the brand's target audience.
Conclusion
With her proven track record of entrepreneurial success, strategic marketing expertise, and unwavering commitment to delivering high-quality, sustainable products, Charlotte is poised to continue driving Everyday Humans' growth and cementing its position as a leading player in the dynamic skincare industry.
