Professional Summary
Professional Overview
Charlotte Courbon is a highly accomplished marketing executive with over 15 years of experience in the luxury and fashion industries. As the Chief Marketing Officer at maje, she is responsible for driving the brand's marketing strategy, spearheading innovative campaigns, and ensuring strategic alignment across all marketing initiatives.
Experience Summary
Current Role
As the Chief Marketing Officer at maje, Charlotte oversees the brand's global marketing efforts, including digital marketing, advertising, public relations, and brand partnerships. Under her leadership, maje has experienced significant growth and strengthened its brand positioning in the competitive luxury fashion market. Charlotte's strategic vision and data-driven approach have been instrumental in developing effective marketing campaigns that have resonated with the brand's target audience.
Career Progression
Prior to her current role, Charlotte held various senior marketing and communications positions at prestigious fashion and luxury brands. As the Head of Marketing and Communications at Giambattista Valli, she played a pivotal role in elevating the brand's global profile and driving customer engagement. Before that, she served as an Associate Director at Publicis Luxe, where she managed high-profile marketing campaigns for leading luxury clients.
Charlotte's early career experiences at agencies like TBWA Paris and FRED & FARID GROUP provided her with a strong foundation in brand strategy, digital marketing, and client relationship management. Her diverse background and cross-functional expertise have enabled her to transition seamlessly into leadership roles and make a significant impact on the brands she has represented.
Academic Background
Charlotte holds a Master's degree in Marketing and Communications from the prestigious ESCP Business School in Paris. Her academic achievements and specialized training have equipped her with a deep understanding of the luxury and fashion industries, as well as the ability to leverage data-driven insights to drive marketing success.
Areas of Expertise
- Luxury and fashion brand marketing
- Digital marketing strategy and execution
- Integrated marketing campaign development
- Brand positioning and identity management
- Influencer and celebrity partnerships
- Data analytics and performance optimization
- Cross-functional team management and leadership
Professional Impact
During her tenure at maje, Charlotte has spearheaded several award-winning marketing campaigns that have elevated the brand's visibility and engagement with its target audience. Her innovative approach to social media and digital marketing has resulted in significant growth in the brand's online presence and e-commerce sales.
Additionally, Charlotte has been recognized for her industry contributions, having been featured in leading fashion and marketing publications. She is actively involved in industry associations and regularly speaks at prominent marketing conferences, sharing her insights and best practices with her peers.
Conclusion
With her extensive experience, strategic vision, and data-driven approach, Charlotte Courbon is a distinguished marketing leader in the luxury and fashion industries. As the Chief Marketing Officer at maje, she continues to drive the brand's success through her exceptional marketing expertise and collaborative leadership style, positioning the company for continued growth and expansion.
