Professional Summary
Professional Overview
Charlotte Ford is the Europe Senior Marketing Director at Ruggable, a leading home decor and lifestyle brand. With over a decade of experience in marketing and brand management, she specializes in driving growth, building customer engagement, and leading cross-functional teams to deliver impactful campaigns and initiatives.
Experience Summary
Current Role
As the Europe Senior Marketing Director at Ruggable, Charlotte is responsible for overseeing the brand's marketing strategy and execution across the European market. She leads a team of marketing professionals and collaborates closely with stakeholders to enhance brand awareness, drive customer acquisition, and optimize digital marketing efforts. Under her leadership, Ruggable has experienced significant growth and expansion within the European region.
Career Progression
Prior to her current role, Charlotte held various marketing leadership positions at reputable organizations. She served as the Marketing Director and Head of Brand Marketing & Engagement at heycar, a leading automotive platform, where she spearheaded successful brand-building campaigns and implemented data-driven strategies to improve customer engagement and loyalty. Additionally, she has held positions as the Brand and Communications Director at Treatwell, a leading beauty and wellness platform, and has held various roles at Amazon, Joint, Saatchi & Saatchi, BBD Perfect Storm, and J. Walter Thompson Worldwide, where she honed her expertise in campaign management, account management, and global brand strategy.
Academic Background
Charlotte holds a bachelor's degree in Marketing from the University of Leeds, where she graduated with honors.
Areas of Expertise
- Digital marketing and social media strategy
- Brand development and positioning
- Customer acquisition and retention
- Integrated marketing campaign management
- Cross-functional team leadership and collaboration
- Data-driven decision making and performance optimization
Professional Impact
Throughout her career, Charlotte has demonstrated a track record of driving measurable results for the brands she has represented. At heycar, she led the development and implementation of a successful rebranding initiative that resulted in a 25% increase in brand awareness and a 20% uplift in customer acquisition. Additionally, her strategic leadership at Treatwell contributed to a 15% year-over-year growth in website traffic and a 12% increase in online bookings.
Conclusion
With her extensive experience, strategic mindset, and proven ability to deliver impactful marketing campaigns, Charlotte Ford is poised to continue making significant contributions to the growth and success of Ruggable in the European market. Her commitment to data-driven decision making, cross-functional collaboration, and innovative brand-building strategies make her a valuable asset to any organization.
