Charlotte Knott

Global Head of PR

Professional Overview
Charlotte Knott is an accomplished public relations professional with over 15 years of experience driving impactful campaigns and building brand visibility for leading retail and hospitality organizations. As the Global Head of PR at Azumi Restaurant Group, she oversees the strategic communications and media relations for the company's portfolio of acclaimed dining establishments across Europe and Asia.

Experience Summary

Current Role
In her current role, Charlotte is responsible for developing and executing comprehensive PR strategies to enhance brand awareness, manage reputation, and drive customer engagement for Azumi's diverse restaurant concepts. She leads a global team of PR professionals, providing strategic counsel, crisis management support, and hands-on execution to elevate the group's profile and position its brands as industry leaders.

Under Charlotte's leadership, Azumi has secured widespread media coverage in top-tier publications, collaborated with high-profile influencers, and successfully launched new restaurant openings and menu innovations. Her ability to deliver measurable results has solidified the group's reputation as a culinary pioneer and destination of choice for discerning diners.

Career Progression
Prior to joining Azumi, Charlotte held senior-level positions at renowned brands, including Account Director at Red Setter, Senior Account Manager at Red Setter, Brand PR Manager at Selfridges, and Head of Communications at Secret Linen Store. Throughout her career, she has demonstrated a talent for crafting impactful communications strategies, fostering strong media relationships, and driving tangible business outcomes.

Academic Background
Charlotte holds a Bachelor of Arts (BA) degree in Journalism from the University of Brighton, where she graduated with honors. Her specialized education in communications, media relations, and digital marketing has been instrumental in her success in the public relations industry.

Areas of Expertise

• Strategic communications and PR campaign development

• Media relations and influencer marketing

• Crisis management and reputation enhancement

• Brand positioning and thought leadership

• Global team leadership and collaboration

Professional Impact
During her tenure at Azumi, Charlotte has spearheaded several high-profile initiatives that have elevated the group's visibility and positioned its restaurants as culinary destinations of choice. She led the successful launch of the group's first venture in Asia, generating extensive media coverage and driving exceptional customer traffic and reservations.

Additionally, Charlotte's crisis management expertise was instrumental in mitigating the impact of the COVID-19 pandemic, enabling Azumi to maintain a strong brand presence and customer loyalty during a challenging time for the hospitality industry.

Conclusion
With her exceptional strategic thinking, proven track record of success, and industry-leading expertise, Charlotte Knott is a highly sought-after public relations professional. In her current role at Azumi Restaurant Group, she continues to drive innovative communications strategies that elevate the company's global brand and solidify its position as a leader in the dynamic hospitality sector.