Professional Summary
Professional Overview
Charlotte Laing is a seasoned marketing executive with extensive experience driving growth and innovation in the real estate and proptech industries. As the Chief Marketing Officer at Metrikus, she is responsible for spearheading the company's global marketing strategy, overseeing brand development, digital marketing, and customer acquisition initiatives. Additionally, she co-founded the Smart Building Bootcamp, a platform focused on upskilling professionals in the smart buildings sector.
Experience Summary
Current Roles
Chief Marketing Officer, Metrikus (2022 - Present)
- Devising and executing the company's comprehensive marketing strategy to support rapid growth and expansion into new markets
- Leading the development and implementation of innovative brand positioning, digital campaigns, and content marketing initiatives
- Driving customer acquisition and engagement through targeted marketing programs and data-driven decision-making
- Collaborating cross-functionally with the executive team to align marketing efforts with overall business objectives
Co-Founder, Smart Building Bootcamp (2021 - Present)
- Conceptualized and launched an educational platform to upskill professionals in the smart buildings industry
- Responsible for content curation, program development, and marketing the Bootcamp to a global audience
- Fostering a vibrant community of industry experts, thought leaders, and aspiring smart building professionals
Associate, Pavilion (2020 - Present)
- Providing strategic advisory and consulting services to proptech startups and scaleups on marketing, growth, and business development
Career Progression
Prior to her current roles, Charlotte held various marketing leadership positions, including:
- Head of Marketing, Metrikus (2019 - 2022): Spearheaded the company's marketing efforts, driving brand awareness, lead generation, and revenue growth
- Head of Marketing, AirRated (2020 - 2022): Responsible for developing and executing the marketing strategy to support the company's expansion
Throughout her career, Charlotte has demonstrated a strong track record of driving measurable results, leveraging her expertise in digital marketing, content creation, and customer engagement to help organizations achieve their growth objectives.
Academic Background
Charlotte holds a Bachelor's degree in Business Management from the University of Edinburgh, where she graduated with distinction.
Areas of Expertise
- Strategic marketing and brand management
- Digital marketing and growth hacking
- Content creation and thought leadership
- Customer acquisition and engagement
- Proptech and smart buildings industry knowledge
- Cross-functional collaboration and project management
Professional Impact
- Spearheaded the rebranding and marketing strategy that contributed to a 50% increase in Metrikus' customer base within the first year
- Launched the Smart Building Bootcamp, which has attracted over 500 participants from 30+ countries and established the platform as a leading educational resource in the industry
- Provided strategic marketing advisory services that helped several proptech startups and scaleups secure funding and accelerate their growth
Conclusion
With her exceptional marketing acumen, industry expertise, and proven track record of driving results, Charlotte Laing is poised to continue making a significant impact in the real estate and proptech sectors. She is passionate about leveraging the power of innovative marketing strategies to help organizations unlock new growth opportunities and enhance their competitive positioning.
