Charlotte Zwanenburg
Conversion Rate Optimization (CRO) Manager
Professional Overview
Charlotte Zwanenburg is an experienced Conversion Rate Optimization (CRO) Manager with a demonstrated history of driving growth and improving user experiences for leading ecommerce brands. Leveraging her expertise in data analysis, A/B testing, and user-centric design, she has consistently delivered measurable results that optimize online conversions and revenues.
Experience Summary
Current Role
As the Conversion Rate Optimization (CRO) Manager at G-Star RAW, Charlotte is responsible for developing and implementing strategic CRO initiatives to enhance the brand's digital performance. She oversees a team of CRO specialists, leveraging her analytical skills and technical expertise to conceptualize, test, and deploy conversion-focused optimizations across the company's ecommerce platforms. Under her leadership, G-Star RAW has achieved double-digit increases in key performance metrics, driving significant improvements in online sales and customer engagement.
Career Progression
Prior to her current role, Charlotte held positions as a CRO Specialist at G-Star RAW and a Conversie Optimalisatie (CRO) Specialist at Youwe, where she honed her skills in data-driven decision making and user experience optimization. She began her career in digital marketing, serving as a Junior Online Marketing Consultant and Conversie Optimalisatie (CRO) Consultant at Multiply B.V. and Diergaarde Blijdorp, respectively. Throughout her professional journey, Charlotte has consistently demonstrated a passion for leveraging data and technology to drive measurable business impact.
Academic Background
Charlotte holds a Bachelor's degree in Psychology from Leiden University, where she specialized in Group Dynamics and developed a strong foundation in human behavior and decision-making processes. Her academic background has been instrumental in shaping her user-centric approach to conversion rate optimization.
Areas of Expertise
- Conversion Rate Optimization (CRO)
- A/B and multivariate testing
- Web analytics and data-driven decision making
- User experience (UX) design and optimization
- eCommerce and digital marketing strategy
- Cross-functional collaboration and team leadership
Professional Impact
Under Charlotte's leadership, G-Star RAW has seen a significant increase in online conversions, with several of her CRO initiatives driving double-digit improvements in key performance metrics. Her ability to translate data insights into actionable, user-focused optimizations has been instrumental in enhancing the brand's digital presence and driving sustained revenue growth.
Conclusion
With a proven track record of success in conversion rate optimization, Charlotte Zwanenburg is a strategic and data-driven professional who excels at driving measurable results for leading ecommerce brands. Her ability to balance analytical rigor with user-centric design principles makes her a valuable asset in her current role and positions her for continued growth and impact within the digital marketing industry.
