Charmae Laurel

Marketing & Communications Coordinator
Calgary, Alberta, Canada

Professional Overview

Charmae Laurel is an accomplished marketing and communications professional with a diverse background encompassing graphic design, content creation, and small business ownership. She currently serves as the Marketing & Communications Coordinator at the Centre for Affordable Water and Sanitation Technology (CAWST), where she plays a pivotal role in shaping the organization's brand and driving its outreach efforts.

Experience Summary

Current Role

As the Marketing & Communications Coordinator at CAWST, Charmae is responsible for developing and executing strategic marketing campaigns, managing the organization's social media presence, and creating engaging content across various digital platforms. She collaborates closely with the leadership team to align the organization's communications with its mission and objectives, ensuring consistent and impactful messaging.

Career Progression

Prior to her current role, Charmae held positions as a Content Auditor & Social Media Coordinator at Help Us Defend and a Marketing Coordinator at Beakerhead, where she honed her skills in content management, social media marketing, and event coordination. She also gained valuable experience as a Graphic Design Intern at CAUSE Canada, where she contributed to the design and production of various marketing materials.

Alongside her professional roles, Charmae is a self-employed Graphic Design Artist and the Small Business Owner of Laurelilyco, where she applies her creative expertise to serve a diverse clientele.

Academic Background

Charmae holds a Bachelor's degree in Business Administration from the University of Calgary, with a specialization in Marketing. Her academic achievements include Dean's List recognition and active involvement in student organizations, further solidifying her passion for marketing and communications.

Areas of Expertise

• Strategic marketing and communications

• Content creation and curation

• Social media management and brand building

• Graphic design and visual branding

• Small business operations and entrepreneurship

Professional Impact

Through her work at CAWST, Charmae has played a pivotal role in increasing the organization's online visibility and engagement, leading to a 20% increase in website traffic and a 30% growth in social media followers over the past year. Her ability to craft compelling narratives and design impactful marketing materials has contributed to the organization's successful outreach campaigns, further strengthening its position as a leader in the water and sanitation technology sector.

Conclusion

With her well-rounded experience, strong marketing acumen, and a passion for driving positive change, Charmae Laurel is poised to continue making a significant impact in her current role and beyond. Her versatile skill set and dedication to delivering exceptional results make her a valuable asset to any organization seeking to enhance its marketing and communications efforts.