Chas Larios

VP Marketing | Austin, Texas, United States

Professional Overview

Chas Larios is an accomplished marketing executive with over a decade of experience driving successful go-to-market strategies and leading high-performing teams across the technology and cybersecurity industries. As the VP of Marketing at Anvilogic, he is responsible for overseeing the company's global marketing initiatives, leveraging his expertise in product marketing, brand development, and data-driven analytics to propel the organization's growth and market presence.

Experience Summary

Current Role

Chas currently serves as the VP of Marketing at Anvilogic, a leading provider of threat detection and response solutions. In this role, he is responsible for developing and executing the company's marketing strategy, including product positioning, brand management, demand generation, and strategic partnerships. Chas has been instrumental in driving Anvilogic's market expansion and enhancing its reputation as a trusted leader in the cybersecurity landscape.

Career Progression

Prior to joining Anvilogic, Chas held several senior marketing roles at prominent technology companies. As the Senior Director of Marketing at Palo Alto Networks' Unit 42, he led the global marketing strategy for the company's premier threat intelligence and incident response services, helping to solidify its position as a industry-leading cybersecurity solutions provider. Before that, Chas served as the Director of Solutions Marketing and Marketing Strategy and Data Analytics at VMware, where he played a pivotal role in developing and executing data-driven marketing campaigns to support the company's security product portfolio.

Chas has also held marketing leadership positions at Secureworks, Dell Technologies, and Sage, where he consistently demonstrated his ability to translate complex technical concepts into compelling go-to-market narratives and drive measurable business outcomes.

Academic Background

Chas holds a Bachelor of Arts degree from the University of Texas at Austin, where he specialized in Business Administration and Marketing.

Areas of Expertise

• Product marketing and positioning

• Brand development and strategic communication

• Demand generation and lead management

• Data-driven marketing analytics and reporting

• Strategic partnerships and ecosystem management

• Cross-functional collaboration and team leadership

Professional Impact

Throughout his career, Chas has consistently delivered impactful marketing campaigns that have driven significant revenue growth and enhanced brand awareness for the organizations he has served. At Palo Alto Networks, he spearheaded the successful launch of several new threat intelligence offerings, resulting in a 25% increase in annual recurring revenue. At VMware, Chas leveraged data-driven insights to optimize the company's security product marketing, contributing to a 20% year-over-year increase in pipeline generation.

Conclusion

With his extensive experience in the technology and cybersecurity industries, Chas Larios is a seasoned marketing executive who has a proven track record of driving innovation, fostering cross-functional collaboration, and delivering measurable business results. As the VP of Marketing at Anvilogic, he is poised to continue his trajectory of success, leveraging his strategic vision and data-driven approach to position the company for sustained growth and market leadership.