Chase Hancock

Art Director

Professional Overview

Chase Hancock is an accomplished Art Director with over 15 years of experience in the creative and marketing industries. He currently serves as the Co-Founder and Creative Director at Drifter Fish Club, the Owner of Florida Custom Outfitters, and the Art Director at SKINNY WATER CULTURE ENTERPRISES, LLC. Hancock's expertise spans visual design, brand development, and digital marketing, with a proven track record of delivering impactful, innovative solutions for clients.

Experience Summary

Current Roles

Co-Founder / Creative Director, Drifter Fish Club (2024-11-01 to Present)

Responsible for leading the creative vision and brand strategy for this outdoor apparel and gear company

Oversees all aspects of visual design, including product design, packaging, and marketing collateral

Collaborates with the founding team to drive business growth and expand the brand's reach

Owner, Florida Custom Outfitters (2024-10-01 to Present)

Manages all operations, marketing, and creative direction for this custom outdoor equipment and apparel company

Designs and produces high-quality, custom-made products tailored to the needs of outdoor enthusiasts

Builds and maintains strong relationships with clients to ensure a seamless customer experience

Art Director, SKINNY WATER CULTURE ENTERPRISES, LLC (2008-02-01 to Present)

Leads the creative team in developing visually striking marketing campaigns and brand assets

Collaborates with cross-functional teams to align creative direction with overall business objectives

Ensures consistent brand identity and messaging across all customer touchpoints

Career Progression

Director of Information Systems, WayMaker (2020-03-01 to 2024-09-01)

Directed the development and implementation of innovative digital solutions to streamline operations

Oversaw the integration of new technologies and systems to enhance efficiency and productivity

Art Director, DANCO SPORTS, INC. (2017-02-01 to 2020-08-01)

Spearheaded the redesign of the company's brand identity and marketing collateral

Drove the creation of impactful advertising campaigns that resulted in a significant increase in brand awareness and customer engagement

Marketing and Creative Director, Pot O' Gold Productions (2010-01-01 to 2017-02-01)

Managed the creative team in developing comprehensive marketing strategies and multimedia content

Played a key role in expanding the company's client base and diversifying its service offerings

Academic Background

Chase Hancock holds a Bachelor of Fine Arts (BFA) degree in Graphic Design from the University of Florida, where he graduated with high honors.

Areas of Expertise

Visual design and brand development

Digital marketing and advertising

Project management and team leadership

Innovative problem-solving and strategic thinking

Adaptability to changing market trends and client needs

Professional Impact

Consistently delivered visually striking and highly effective marketing campaigns that drove measurable results for clients

Spearheaded the successful rebranding and digital transformation of several companies, resulting in increased brand recognition and customer engagement

Demonstrated a strong commitment to fostering a collaborative, creative, and high-performing work environment

Conclusion

With his extensive experience, multifaceted skillset, and innovative mindset, Chase Hancock is poised to continue driving exceptional creative outcomes and making a lasting impact in the industries he serves. As he navigates the next phase of his career, he remains focused on leveraging his expertise to help clients and organizations achieve their strategic objectives through impactful visual design and marketing solutions.