Chelsea Orr

Product Line Manager
Seattle, WA, United States

Professional Overview

Chelsea Orr is an experienced Product Line Manager with a strong background in the athletic apparel and footwear industry. She leverages her expertise in product development, data analysis, and consumer insights to drive innovation and growth for leading brands.

Experience Summary

Current Role

As the Product Line Manager at Brooks Running, Chelsea is responsible for overseeing the development and management of key product lines. In this role, she collaborates cross-functionally to conceptualize, design, and launch new product offerings that align with consumer needs and market trends. Chelsea's strategic leadership has contributed to the successful introduction of several award-winning running shoes and apparel collections.

Career Progression

Prior to her current position, Chelsea held various roles at Brooks Running and Athleta, including Associate Merchandiser, Product Insights Analyst, and Runner Experience Specialist. Throughout her career, she has demonstrated a strong aptitude for translating consumer insights into actionable product strategies. Chelsea's diverse experience has equipped her with a well-rounded understanding of the industry, enabling her to drive impactful initiatives that enhance brand reputation and customer loyalty.

Academic Background

Chelsea holds a Master of Business Administration (MBA) from Baylor University and a Bachelor of Business Administration in Marketing from the University of Washington. Her academic training has provided her with a solid foundation in strategic decision-making, data analysis, and consumer behavior, which she applies effectively in her professional endeavors.

Areas of Expertise

• Product development and lifecycle management

• Consumer insights and market analysis

• Cross-functional collaboration and stakeholder management

• Data-driven decision-making and performance evaluation

• Brand strategy and positioning

• Retail operations and merchandising

Professional Impact

During her tenure at Brooks Running, Chelsea has spearheaded the development of several successful product lines that have resonated with the brand's target audience. She has consistently demonstrated her ability to translate market intelligence into innovative product concepts that enhance the company's competitive edge. Chelsea's contributions have been recognized through various industry awards and commendations, solidifying her reputation as a strategic and versatile leader in the athletic apparel and footwear industry.

Conclusion

With her proven track record of driving product innovation and delivering measurable business results, Chelsea Orr is poised to continue making a significant impact in her current role and beyond. Her deep industry expertise, coupled with her analytical acumen and strong leadership skills, make her a valuable asset to any organization seeking to capitalize on emerging market opportunities and maintain a competitive advantage.