Professional Summary
Professional Overview
Chelsea Pereira is an accomplished marketing executive with extensive experience in global brand strategy, integrated marketing, and consumer experience optimization. As the Vice President of Shark Marketing - Cordless at SharkNinja, she is responsible for driving the strategic direction and execution of the company's flagship line of cordless home appliances.
Experience Summary
Current Role
As the Vice President of Shark Marketing - Cordless at SharkNinja, Chelsea is responsible for leading the brand's integrated marketing strategy, overseeing cross-functional teams, and driving the development and implementation of impactful campaigns that support the company's growth and market positioning. Under her leadership, the Shark cordless product line has experienced significant revenue growth and market share expansion.
Career Progression
Prior to joining SharkNinja, Chelsea held various leadership roles at iRobot, where she served as the Director of Global Brand and Integrated Marketing Strategy, as well as the Director of Global Consumer Strategy and Experience. In these positions, she was instrumental in shaping the company's brand positioning, driving customer-centric innovation, and optimizing marketing initiatives across digital and traditional channels. Earlier in her career, Chelsea gained valuable experience in marketing and brand management at Keurig Green Mountain, Inc. and Long's Jewelers.
Academic Background
Chelsea holds a Bachelor's degree in Marketing from the University of Massachusetts Amherst, where she graduated with honors.
Areas of Expertise
- Global brand strategy and integrated marketing
- Consumer insights and experience optimization
- Digital marketing and omnichannel campaign execution
- Cross-functional team leadership and collaboration
- Strategic planning and data-driven decision making
Professional Impact
Throughout her career, Chelsea has demonstrated a proven track record of driving business growth, improving operational efficiency, and enhancing customer engagement. Her expertise in developing and implementing innovative marketing strategies has consistently delivered measurable results, contributing to the success of the organizations she has served.
Conclusion
With her extensive marketing experience, proven leadership skills, and a deep understanding of the consumer home appliance industry, Chelsea is well-positioned to continue driving the success of the Shark cordless product line at SharkNinja. Her strategic vision, data-driven approach, and ability to effectively collaborate across teams make her a valuable asset to the organization.
