Chelsea Vreeland
Sr. Merchandise Planner
Los Angeles, California, United States
Professional Overview
Chelsea Vreeland is an experienced merchandising and planning professional with a strong track record of driving strategic business growth across the retail and fashion industries. As a Senior Merchandise Planner at Fabletics, she leverages her expertise in data analysis, inventory management, and omnichannel optimization to enhance operational efficiency and deliver exceptional customer experiences.
Experience Summary
Current Role
As the Senior Merchandise Planner at Fabletics, Chelsea oversees the end-to-end planning and allocation process for key product categories. She collaborates cross-functionally to develop and execute data-driven assortment strategies, ensuring that inventory levels meet consumer demand. Chelsea's keen analytical skills and ability to identify emerging trends enable her to make informed recommendations that contribute to Fabletics' market leadership.
Career Progression
Prior to her current role, Chelsea held various merchandising and sales positions within the fashion industry. As a Merchandise Planner and Men's Buyer at Velvet by Graham & Spencer, she optimized inventory levels, drove sell-through performance, and streamlined omnichannel fulfillment. Earlier in her career, Chelsea gained valuable experience in international sales, business development, and customer service at Joe's Jeans Inc. Her diverse background and adaptability have been instrumental in her professional growth and ability to tackle complex challenges.
Academic Background
Chelsea holds a Bachelor of Arts degree in Business Administration from the University of California, Los Angeles, where she graduated with distinction.
Areas of Expertise
- Merchandise planning and allocation
- Inventory management and optimization
- Data analysis and reporting
- Omnichannel strategy and operations
- Cross-functional collaboration and stakeholder management
- Fashion industry trends and consumer insights
Professional Impact
At Fabletics, Chelsea has played a pivotal role in driving the company's rapid growth through strategic merchandise planning and inventory optimization. Her ability to translate data into actionable insights has enabled the brand to consistently meet customer demand and achieve record-breaking sales. Chelsea's leadership and innovative thinking have contributed to Fabletics' reputation as a industry-leading athleisure brand.
Conclusion
With her extensive experience, proven track record of success, and a passion for the retail and fashion industries, Chelsea Vreeland is poised to continue making a significant impact in her role as a Senior Merchandise Planner at Fabletics. Her dedication to operational excellence and customer-centric approach position her as a valuable asset in driving the company's ongoing expansion and market dominance.
