Professional Summary

Professional Overview

Chen Shanlong is an experienced marketing and business development professional with a track record of driving growth and partnerships in the technology industry. As the General Manager at XVC Tech and the Marketing & Partnerships Lead at XDC Network, he leverages his expertise in digital marketing, strategic alliances, and business transformation to create sustainable value for his organizations.

Experience Summary

Current Roles

General Manager, XVC Tech (2024-05-01 to Present)

Responsible for the overall management and strategic direction of XVC Tech, a leading provider of enterprise software solutions

Spearheading the company's go-to-market strategy, including the development and execution of marketing campaigns, sales enablement, and partner ecosystem expansion

Driving cross-functional collaboration to optimize operational efficiency and deliver exceptional customer experiences

Marketing & Partnerships Lead, XDC Network (2023-08-01 to Present)

Overseeing the development and implementation of the marketing strategy for XDC Network, a decentralized blockchain infrastructure

Cultivating strategic partnerships with industry leaders to enhance the visibility and adoption of XDC Network's products and services

Analyzing market trends and user insights to inform product roadmaps and marketing initiatives

Career Progression

Assistant Vice President (Digital Sales & Marketing), Citi (2021-04-01 to 2023-08-01)

Played a key role in the digital transformation of Citi's sales and marketing functions, leading the implementation of innovative technologies and data-driven strategies

Drove the development and execution of multichannel campaigns, resulting in increased customer engagement and lead generation

Collaborated with cross-functional teams to enhance the customer experience and optimize the bank's digital footprint

Regional Campaigns Lead (Contract), Huawei (2020-04-01 to 2021-04-01)

Spearheaded the design and execution of regional marketing campaigns for Huawei's enterprise and consumer product lines

Leveraged data analytics to identify target audience segments and optimize campaign performance

Fostered strong relationships with regional partners and stakeholders to ensure seamless campaign delivery

Freelance Copywriter, Accor (2012-04-01 to 2020-12-01)

Produced high-quality, compelling content for Accor's digital and print marketing materials, including website copy, social media posts, and promotional collateral

Collaborated with marketing teams to develop brand-aligned messaging and creative assets

Contributed to the enhancement of Accor's digital presence and customer engagement strategies

Academic Background

Chen Shanlong holds a Bachelor of Business Administration degree from the National University of Singapore, with a specialization in Marketing and Finance.

Areas of Expertise

Digital marketing strategy and execution

Partnership and alliance management

Business development and growth strategy

Data-driven decision making and analytics

Integrated marketing communications

Cross-functional team leadership and collaboration

Professional Impact

Spearheaded the launch of a successful digital marketing campaign for XVC Tech, resulting in a 25% increase in website traffic and a 20% rise in lead generation

Established strategic partnerships with industry leaders, leading to the successful integration of XDC Network's blockchain solutions with third-party platforms

Implemented a data-driven marketing approach at Citi, which contributed to a 15% improvement in customer acquisition and a 12% increase in customer retention

Conclusion

With his extensive experience in the technology industry and a proven track record of driving growth and innovation, Chen Shanlong is poised to continue making a significant impact as a strategic leader and marketing & partnerships expert. His ability to leverage data-driven insights, foster valuable partnerships, and deliver exceptional customer experiences positions him as a valuable asset to organizations seeking to thrive in the digital age.

Chen Shanlong