Chenchen Wang
Marketing Data Product Owner - Director
Professional Overview
Chenchen Wang is a seasoned marketing and data professional with over 10 years of experience driving data-driven strategies and solutions for leading organizations. As the Marketing Data Product Owner - Director at Boston Consulting Group (BCG), she leverages her expertise in marketing analytics, product management, and cross-functional collaboration to deliver impactful data products that enable data-driven decision-making.
Experience Summary
Current Role
As the Marketing Data Product Owner - Director at Boston Consulting Group (BCG), Chenchen is responsible for developing and managing data products that empower the firm's marketing teams to make informed, data-driven decisions. She oversees the end-to-end product lifecycle, from ideation and design to implementation and continuous improvement, ensuring that the data products align with the organization's strategic objectives and user needs. Chenchen's leadership and technical acumen have been instrumental in driving the adoption and impact of these data products across the firm.
Career Progression
Prior to her current role, Chenchen held several positions at BCG, including Marketing Data Product Owner - Senior Manager and Marketing Analytics Manager. In these roles, she honed her skills in data analysis, marketing strategy, and project management, contributing to the successful delivery of data-driven marketing solutions. Before joining BCG, Chenchen gained valuable experience as a Senior Marketing Analyst and Marketing Analyst at Harte Hanks, where she leveraged her expertise in marketing analytics to support the firm's client engagements.
Academic Background
Chenchen holds a Bachelor's degree in Marketing from the University of Massachusetts Amherst, where she graduated with distinction.
Areas of Expertise
- Marketing analytics and data-driven decision-making
- Product management and data product development
- Cross-functional collaboration and stakeholder management
- Strategic planning and execution
- Analytical problem-solving and data-driven insights
Professional Impact
Chenchen's contributions have been recognized for their measurable impact on the organizations she has served. At BCG, she has spearheaded the development of innovative data products that have enhanced the firm's marketing intelligence and enabled more effective campaign planning and execution. Her work has been instrumental in driving data-driven decision-making and improving the overall marketing performance of the firm.
Conclusion
With her extensive experience, technical expertise, and strategic mindset, Chenchen Wang is a valuable asset to Boston Consulting Group. As the Marketing Data Product Owner - Director, she continues to drive the development and adoption of impactful data products that support the firm's marketing initiatives and strategic objectives.
