Cheryl Kardos - Seasoned Partnerships and Marketing Executive
Professional Overview
Cheryl Kardos is a seasoned partnerships and marketing executive with over 15 years of experience driving growth and innovation across the technology and financial services industries. As the VP of Partnerships at Numerated, she leverages her deep industry expertise and extensive network to forge strategic alliances that amplify the company's market impact. Cheryl also serves as an active angel investor and advisor, supporting early-stage ventures through her roles at Willow and Underscore VC.
Experience Summary
Current Role
As the VP of Partnerships at Numerated, Cheryl is responsible for cultivating and managing a diverse portfolio of strategic partnerships that unlock new customer acquisition channels and revenue streams for the company. Since joining in 2022, she has spearheaded the development of several high-impact partnerships, significantly expanding Numerated's ecosystem and driving accelerated growth.
In her parallel roles as an Angel Investor and Advisor, Cheryl lends her extensive industry knowledge and go-to-market expertise to help early-stage technology companies refine their product-market fit, optimize their marketing strategies, and scale their operations.
Career Progression
Prior to her current roles, Cheryl held various leadership positions in marketing and consulting, including VP of Marketing at Numerated, Consultant and Advisor at a boutique strategic marketing firm, and VP of Marketing at Nanigans. She has a proven track record of driving measurable results, having led initiatives that increased Nanigans' revenue by 30% and expanded Numerated's customer base by 45% during her tenure.
Cheryl's early career experience includes roles as a Business Analyst and Management Consultant at Market Platform Dynamics, as well as Analyst positions at the Federal Reserve Bank of Boston, where she gained deep insights into the financial services industry.
Academic Background
Cheryl holds a Bachelor of Science degree in Business Administration from the University of Maine, where she graduated with honors. She also completed coursework at Babson College, further strengthening her expertise in entrepreneurship and innovation.
Areas of Expertise
- Strategic Partnerships and Alliances
- Marketing Strategy and Execution
- Financial Services and Fintech
- Business Development and Go-to-Market
- Data-Driven Decision Making
- Venture Capital and Angel Investing
Professional Impact
Throughout her career, Cheryl has demonstrated a strong ability to identify and capitalize on emerging market opportunities. Her contributions have been instrumental in driving growth and innovation within the companies she has worked with, including her work in establishing Numerated as a leading provider of data-driven banking solutions and her advisory role in supporting the success of several promising startups.
Conclusion
Cheryl Kardos is a highly respected and influential figure in the technology and financial services industries. With her proven track record of success, strategic mindset, and deep industry expertise, she is poised to continue making a significant impact as a trusted partner, advisor, and investor.
