Cheryl Lasker
Vice President - Sales, New York, New York, United States
Professional Overview
Cheryl Lasker is an accomplished sales executive with over 18 years of experience driving revenue growth and strategic business development in the custom promotional products industry. As the Vice President of Sales at RushKing, she oversees a high-performing sales team and spearheads innovative sales initiatives to expand the company's market share.
Experience Summary
Current Role
As the Vice President of Sales at RushKing since 2004, Cheryl is responsible for leading a team of 25 sales professionals and developing strategic sales plans to meet ambitious revenue targets. Under her guidance, the sales team has consistently exceeded annual sales goals by an average of 15%, contributing significantly to the company's overall growth and profitability. Cheryl's deep industry knowledge, strong client relationships, and exceptional leadership skills have been instrumental in positioning RushKing as a market leader in the custom promotional products industry.
Career Progression
Prior to her current role, Cheryl held various sales and account management positions at leading promotional products companies, where she consistently demonstrated her ability to drive sales, foster client relationships, and develop successful sales strategies. Her progressive career journey has equipped her with a comprehensive understanding of the industry, enabling her to identify and capitalize on emerging trends and opportunities.
Academic Background
Cheryl holds a Bachelor of Business Administration degree from the University of Michigan, where she graduated with honors and was recognized for her outstanding academic achievement.
Areas of Expertise
- Strategic sales planning and execution
- Sales team leadership and development
- Client relationship management
- New business development and account expansion
- Promotional product industry trends and best practices
- Effective sales process optimization
Professional Impact
Under Cheryl's leadership, the RushKing sales team has secured several high-profile clients, including multinational corporations and industry-leading brands. Her innovative sales strategies have resulted in a 25% increase in repeat business and a 20% year-over-year growth in the company's customer base. Cheryl's commitment to continuous improvement and her ability to foster a collaborative, results-oriented sales culture have been instrumental in driving the company's overall success.
Conclusion
Cheryl Lasker is a seasoned sales executive with a proven track record of driving revenue growth and leading high-performing teams in the custom promotional products industry. Her strategic vision, exceptional sales acumen, and strong leadership skills position her as a valuable asset to RushKing and a respected industry leader.
