Cheryl Ochs
Current Title: Marketing Manager
Location: Seattle, WA
Professional Overview
Cheryl Ochs is a seasoned marketing professional with over 8 years of experience driving successful digital marketing and branding strategies across the consumer packaged goods (CPG) industry. As the Marketing Manager at a leading natural food company, she leverages her expertise in content creation, campaign management, and data analysis to elevate brand awareness and foster meaningful customer engagements.
Experience Summary
Current Role
As the Marketing Manager at Sunny Harvest Foods, Cheryl is responsible for developing and executing the company's comprehensive digital marketing strategy. She oversees a team of content creators and social media specialists to produce engaging, informative content that resonates with the brand's health-conscious target audience. Cheryl's data-driven approach has enabled her to optimize marketing campaigns, resulting in a 28% increase in website traffic and a 35% boost in social media following over the past 2 years.
Career Progression
Prior to her current role, Cheryl served as a Digital Marketing Coordinator at a prominent CPG conglomerate, where she gained valuable experience in campaign planning, content creation, and performance tracking. She also held an internship position at a boutique marketing agency, where she honed her skills in branding, graphic design, and digital advertising. Cheryl's progressive career path has allowed her to develop a well-rounded understanding of the marketing landscape and a proven track record of driving measurable results.
Academic Background
Cheryl holds a Bachelor of Science in Marketing from the University of Washington, where she graduated cum laude. During her time at the university, she was an active member of the American Marketing Association (AMA) student chapter and was recognized for her leadership and innovative thinking.
Areas of Expertise
- Digital marketing strategy and implementation
- Content creation and social media management
- Search engine optimization (SEO) and paid media optimization
- Brand development and positioning
- Analytical and data-driven decision making
- Team leadership and project management
Professional Impact
At Sunny Harvest Foods, Cheryl has spearheaded the development of a comprehensive digital marketing strategy that has significantly elevated the brand's online presence and engagement. Her successful launch of a targeted social media campaign resulted in a 45% increase in lead generation, and her data-driven optimization of the company's e-commerce platform contributed to a 22% growth in online sales.
Conclusion
With her exceptional marketing expertise, data-driven approach, and proven track record of driving measurable results, Cheryl Ochs is poised to continue making a significant impact in the CPG industry. Her versatile skill set and customer-centric mindset make her a valuable asset to any organization seeking to elevate its brand and connect with its target audience.
