Cheryl Smith

Senior Vice President, Sales and Shopper Marketing

Professional Overview
Cheryl Smith is an accomplished sales and marketing executive with over 20 years of experience driving growth and innovation in the consumer packaged goods industry. As the Senior Vice President of Sales and Shopper Marketing at Mike's Hot Honey, she oversees the company's sales strategy, retail partnerships, and consumer engagement initiatives, contributing to the brand's rapid expansion and market leadership.

Experience Summary

Current Role
In her current role as Senior Vice President of Sales and Shopper Marketing at Mike's Hot Honey, Cheryl is responsible for leading the company's sales and revenue-generating activities. She has implemented innovative shopper marketing programs that have increased brand visibility and driven significant sales growth across key retail channels. Under her leadership, Mike's Hot Honey has expanded its distribution footprint and secured high-profile listings with leading grocery, mass, and specialty retailers.

Career Progression
Prior to her current role, Cheryl held several leadership positions in the CPG industry, including Vice President of Retail Sales & Business Development at Mike's Hot Honey, Vice President of Business Development at Prosperity Organic Foods, Inc., and various sales and analytics roles at The Clorox Company and Procter & Gamble. Throughout her career, Cheryl has demonstrated a keen understanding of consumer trends, a talent for building strategic partnerships, and a commitment to driving sustainable growth.

Academic Background
Cheryl holds a Bachelor of Science in Marketing from the University of Illinois at Urbana-Champaign, where she graduated magna cum laude.

Areas of Expertise

• Sales strategy and execution

• Shopper marketing and consumer engagement

• Retail channel management and business development

• Category management and analytics

• Cross-functional team leadership and collaboration

Professional Impact
Under Cheryl's leadership, Mike's Hot Honey has experienced significant growth, with the brand securing listings in over 10,000 retail locations nationwide and achieving year-over-year sales increases of over 30%. She has been instrumental in the development and launch of innovative shopper marketing campaigns that have elevated the brand's visibility and driven increased consumer demand.

Conclusion
Cheryl Smith is a seasoned sales and marketing executive with a proven track record of driving growth and innovation in the consumer packaged goods industry. Her strategic vision, analytical acumen, and collaborative leadership style have been instrumental in the success of the brands she has represented, and she is poised to continue making a significant impact in her current role at Mike's Hot Honey.