Cheryl Tay

Professional Summary

Professional Overview
Cheryl Tay is an accomplished sales and business development executive with extensive experience in the financial services industry. As the Director of Sales and Partnerships at Helicap, she is responsible for driving strategic growth initiatives, fostering key client relationships, and expanding the company's market presence.

Experience Summary

Current Role
In her current role as Director of Sales and Partnerships at Helicap, Cheryl leverages her deep industry expertise and strong client relationships to identify and capitalize on new business opportunities. She is instrumental in shaping the company's sales strategy, securing high-value partnerships, and ensuring the delivery of exceptional client service. Under her leadership, Helicap has experienced significant revenue growth and expanded its client base across multiple market segments.

Career Progression
Cheryl's career journey has been marked by a steady ascent through the ranks of the financial services industry. Prior to her current role, she served as the VP of Sales and Business Development at Helicap, where she played a pivotal role in diversifying the company's product offerings and strengthening its competitive position. Her earlier experience includes roles as a Client Advisor in Private Wealth at Maybank, a Relationship Manager at Credit Suisse, and a Client Service Associate at Morgan Stanley, giving her a well-rounded perspective on the financial services landscape.

Academic Background
Cheryl holds a Bachelor of Business Administration degree from the National University of Singapore, where she specialized in Finance and International Business. Her academic accomplishments and industry-specific knowledge have been instrumental in shaping her successful career trajectory.

Areas of Expertise

• Sales and business development strategy

• Relationship management and client engagement

• Financial services product expertise

• Cross-functional collaboration and team leadership

• Data-driven decision making and analytical skills

Professional Impact
Throughout her career, Cheryl has demonstrated a proven track record of driving measurable business results. In her previous roles, she consistently exceeded sales targets, fostered long-term client relationships, and spearheaded the development of innovative financial solutions. At Helicap, she has been instrumental in expanding the company's market share, diversifying its revenue streams, and strengthening its position as a leading fintech player in the region.

Conclusion
With her impressive industry experience, proven leadership abilities, and unwavering commitment to excellence, Cheryl Tay is poised to continue driving the success of Helicap and making a meaningful impact within the financial services industry. Her strategic vision, strong client relationships, and collaborative approach make her a valuable asset to any organization.