Professional Background
Chetan Siyal is the Founding Member and Chief Marketing Officer (CMO) at SNITCH, a rapidly growing D2C men’s fashion brand. His extensive career in marketing and advertising spans over eight years, during which he has carved a distinct niche through innovative campaigns and strategic marketing initiatives. His expertise in blending market trends with consumer insights has significantly contributed to SNITCH’s prominence in a highly competitive market.
- SNITCH Overview: A fast-fashion brand influenced by youth culture and street style.
- Education: Bishop Cotton Boys' School.
Career Achievements
- Gross Merchandise Value (GMV): Under Chetan’s leadership, SNITCH has achieved a GMV of Rs. 400 crore and aims to reach Rs. 600 crore by the end of FY 2024.
- Award: SNITCH was named the "Fashion Start-Up of the Year 2023" by Entrepreneur India.
- Investments: Successfully secured an "All Shark Deal" on Shark Tank India.
Recent Initiatives
1. New Store Launches:
- Kukatpally, Hyderabad (July 2024)
- VR Surat (February 2024)
2. Collaborations:
- Latest collaboration featuring Aditya Roy Kapur, emphasizing the monsoon resort collection.
3. Brand Development:
- Recently unveiled a refined brand vision and identity.
Personal Interests and Insights
- Daily Routine: Starts the day with a morning workout, followed by meetings and creative brainstorming sessions. Evenings are reserved for personal learning and family time.
- Passions: Fitness, exploring tech gadgets, photography, and cooking global cuisines.
- Inspirational Movies:
- The Pursuit of Happiness
- Forrest Gump
- Zindagi Na Milegi Dobara
- Favorite Books:
- Start with Why by Simon Sinek
- The Alchemist by Paulo Coelho
- The Power of Your Subconscious Mind by Joseph Murphy
- Bucket List: Includes flying a plane, taking a culinary tour of Italy, and contributing to significant social causes like women empowerment.
Leadership and Vision
- Role Models: Ratan Tata for his leadership, humility, and impact on society.
- Definition of Success: Making a significant impact on the industry and people’s lives, leaving a legacy of positive change.
- Work-Life Philosophy: Believes in integrating passion for work and personal life to fuel both realms.
Contact Information
- Emails: chetan_siyal1@hotmail.com, chetan.siyal@gmail.com, chetan@snitch.co.in
- Social Media: Instagram handle - @chetansiyal
With Chetan Siyal at the helm of marketing, SNITCH has not only grown financially but has also established a distinctive brand identity in the market. His approach and strategies offer valuable insights for understanding consumer behavior and leveraging market trends effectively.
