Professional Overview

Chip Borst is a seasoned professional in the media and consumer insights industry, currently serving as Global Consumer Insights Apple TV+ at Apple. His key expertise areas include consumer research, market analysis, and industry trends, with a focus on the television and media sector.

Experience Summary

Current Role

As Global Consumer Insights Apple TV+ at Apple, Chip is responsible for analyzing consumer behavior and preferences to inform content development and marketing strategies for Apple TV+. His current position involves working with cross-functional teams to identify key trends and opportunities in the market.

Career Progression

Chip's career trajectory spans over 15 years, with notable previous roles at Walt Disney Television, Ipsos, and CBS Corporation. He has demonstrated consistent growth and progression, from entry-level positions to senior leadership roles. Key achievements include driving research initiatives, developing consumer insights, and informing business strategies.

Areas of Expertise

Chip's expertise includes industry-specific skills such as consumer research, market analysis, and competitive intelligence. He also possesses technical competencies in data analysis, statistical modeling, and research methodology. Additionally, Chip has demonstrated leadership and management capabilities, having supervised teams and managed projects throughout his career.

Professional Impact

Although specific details on notable projects or initiatives are not available, Chip's experience and expertise in the media and consumer insights industry have likely contributed to the development of successful content and marketing strategies. His work has probably had a measurable impact on business outcomes, such as audience engagement, viewer retention, and revenue growth.

Conclusion

Chip Borst's professional trajectory is marked by consistent growth, expertise development, and industry impact. Currently, he is focused on driving consumer insights and informing business strategies at Apple. His value proposition lies in his ability to analyze complex consumer data, identify key trends, and develop actionable recommendations that drive business success.