Professional Role and Responsibilities
Chip Lange serves as the Chief Executive Officer and President of HiDef, Inc., a position he has held since 2021. HiDef is a media and entertainment company focused on developing a pioneering metaverse-based video game that places users at the center of daily creative programming. Under Lange’s leadership, HiDef successfully closed a $7.5 million Series A funding round in March 2021 led by Wick Capital Partners, with total capital raised exceeding $9 million. This funding has been directed toward accelerating development of HiDef’s flagship product, which targets a broad age demographic with genre-defining interactive entertainment.
Industry Experience and Career History
Chip Lange brings over 25 years of experience in the gaming and interactive entertainment industry. His career launched in 1991 at Electronic Arts (EA), where he occupied multiple senior leadership roles across various studios and divisions, including:
- Group General Manager and Vice President at Illumination Studios
- Senior Vice President and General Manager of Pogo Studio and Casual Mobile Studios
- General Manager and Senior Vice President of Hasbro Studios
- Vice President of Online Commerce
- Vice President of Marketing
In 2016, Lange founded Lange Interactive Consulting, LLC, serving as President and providing strategic consulting within the industry. Subsequently, he held executive roles such as Chief Product Officer at Artistory (2018) and Chief Marketing Officer at Grateful Tea (2020) before assuming his current role at HiDef.
His career is notably characterized by a strong emphasis on activating creativity within gaming audiences and fostering pathways for traditionally underrepresented groups to enter technology sectors.
Education
Chip Lange attended Claremont McKenna College from 1988 to 1991, establishing an academic foundation that preceded his extensive industry career.
Location
Lange is based in San Francisco, United States, which aligns strategically with the company’s industry focus and network connectivity within the broader technology and gaming ecosystem.
Company Overview: HiDef, Inc.
HiDef is headquartered in San Diego, California, employs between 11 and 50 people, and is co-founded by industry veterans Anthony Castoro, Jace Hall, Rick Fox, and Dr. David Washington, a social impact expert. The firm’s focus on social impact and innovation integrates with Lange’s leadership philosophy of inclusivity and creative empowerment.
Notable company activities include a partnership announced in 2022 with Snap Inc. to develop an off-platform Bitmoji-based dance and music social game, reflecting HiDef's commitment to leveraging cross-platform social gaming experiences.
Strategic Insights
Chip Lange’s long tenure at top-tier gaming companies, combined with his entrepreneurial experience and recent leadership at HiDef, positions him as a key driver of innovative metaverse gaming projects. The significant venture capital backing and strategic partnerships highlight HiDef’s investment in cutting-edge technology and broad market engagement. Lange’s focus on diversifying access to technology talent and expanding creative opportunities is aligned with current industry trends promoting inclusivity and social impact in digital entertainment.
Understanding Lange’s comprehensive operational and marketing background, alongside his proven ability to guide fundraising and product development initiatives, will be critical for engaging HiDef’s leadership on strategic growth opportunities and technology partnerships.
Key Links:
- [Chip Lange LinkedIn Profile](https://www.linkedin.com/in/chiplange)
- [HiDef, Inc. Organizational Chart](https://theorg.com/org/hidef/org-chart/chip-lange)
- [HiDef, Inc. LinkedIn](https://www.linkedin.com/company/hidef-inc)
- [HiDef and Snap Inc. Partnership Announcement (TechCrunch, 2022)](https://techcrunch.com/2022/06/07/game-studio-hidef-partners-with-snap-to-develop-a-bitmoji-dance-social-mobile-game/)