Chloe Armstrong

Global Digital and Social Media Marketing Manager - Calvin Klein

Professional Overview
Chloe Armstrong is a seasoned marketing professional with a strong track record in global digital and social media strategy. As the Global Digital and Social Media Marketing Manager at Calvin Klein, she drives impactful brand campaigns and leverages innovative digital platforms to engage international audiences.

Experience Summary

Current Role
In her current role at Calvin Klein (Coty), Chloe is responsible for developing and executing comprehensive digital and social media marketing strategies that align with the brand's global vision. She oversees cross-functional teams to create engaging content, optimize channel performance, and measure the impact of digital initiatives. Chloe's expertise has contributed to the brand's growing online presence and enhanced digital customer experience.

Career Progression
Prior to her current role, Chloe held various marketing and merchandising positions at Bloomingdale's, where she gained valuable experience in retail operations, data analysis, and new business development. She began her career as a marketing intern at Urban Outfitters and Topshop Topman, acquiring hands-on experience in social media management, public relations, and creative content production.

Academic Background
Chloe holds a Bachelor's degree in Marketing from Villanova University, where she honed her analytical and strategic skills, as well as her passion for the ever-evolving retail landscape.

Areas of Expertise

• Digital marketing strategy and execution

• Social media campaign planning and optimization

• Omnichannel customer engagement

• Data-driven decision making and performance analysis

• Cross-functional collaboration and project management

• Retail merchandising and operations

Professional Impact
At Calvin Klein, Chloe has spearheaded the development of innovative digital campaigns that have driven remarkable brand awareness and engagement. She has leveraged cutting-edge social media platforms to create unique content that resonates with the brand's global customer base, resulting in increased website traffic, social media following, and e-commerce sales.

Conclusion
Chloe Armstrong's diverse marketing experience, coupled with her deep understanding of the digital landscape, positions her as a dynamic and forward-thinking marketing leader. In her current role at Calvin Klein, she continues to push the boundaries of digital marketing, delivering measurable results and contributing to the brand's global success.