Executive Summary
Chloé Chanudet serves as the Chief Marketing Officer (CMO) at Adore Me, an innovative direct-to-consumer (DTC) intimate apparel brand headquartered in New York, NY. Since joining Adore Me in 2013, she has played a central role in defining the company's brand identity, marketing strategy, and consumer outreach, directly contributing to the firm’s evolution from a startup to an industry leader with annual revenues increasing from approximately $1 million in 2013 to over $100 million in recent years.
Professional Experience and Leadership
Chief Marketing Officer, Adore Me
- Tenure: 2013–present
- Progression: Joined as an intern when Adore Me was a 10-person startup, rapidly ascending to marketing leadership and ultimately, CMO.
- Team Development: Expanded the marketing function from herself as the sole employee to a fully integrated team of approximately 25 professionals.
- Strategic Impact: Led the design and implementation of integrated campaigns, omnichannel marketing, digital strategies, and brand development initiatives. Instrumental in the shift from a nascent brand to a dominant e-commerce contender in the intimate apparel market.
- Revenue & Growth: Oversaw exponential company revenue growth, achieving a compounded annual growth rate of 50% in certain years.
Prior Experience
- MOOD BY ME & SAS MOOD by me: Led marketing functions with a focus on digital strategy, event planning, and integrated communications.
- Media Sector: Gained early experience as a journalist (France 5) and a programming assistant (Canal+), enriching her proficiency in storytelling and media strategy.
- International Exposure: Worked across markets including Shanghai, focusing on start-up marketing roles prior to Adore Me.
Education
- Master’s in International Communications – Institut d'Etudes politiques de Paris (Sciences Po Paris)
- Online Certificates:
- Archaeology, Theology & Religious Studies – University of Oxford (Dept. for Continuing Education)
- Astronomy – University of Cambridge
Accomplishments & Public Recognition
- B Corp Certification: Publicly announced and celebrated Adore Me achieving Certified B Corp status, highlighting a commitment to sustainability and social responsibility.
- ESG Leadership: Drove the launch and reporting of Adore Me’s ESG initiatives, including Adore Me Cares and the company’s comprehensive reporting on environmental, social, and governance impacts.
- Industry Thought Leader: Actively cited in major retail and marketing publications (Retail Dive, MediaPost, Business Insider, Glossy, New York Times) for perspectives on e-commerce innovation, inclusivity, sustainability, and influencer marketing.
- Innovation in Go-to-Market: Pioneered the adoption of new digital customer acquisition channels (live shopping, TikTok, YouTube, Snapchat), influencer partnerships, and data-driven experimentation across platforms.
- Physical Retail Strategy: Managed the rollout of physical retail locations, optimized the product assortment based on in-store performance, and fostered direct consumer feedback loops.
- Product & Brand Diversity: Championed inclusivity in fashion—pursuing size diversity, authentic representation in media, diverse influencer outreach, and a transparent brand voice.
Areas of Expertise
- Omnichannel Marketing Execution: Development and management of campaigns across digital and physical channels.
- Brand Building & Positioning: Established Adore Me’s vibrant, inclusive, and fashion-forward brand personality.
- Customer Acquisition & Retention: Broad experience with paid media, organic growth, social engagement, and CRM strategies.
- Digital Marketing: SEO, e-commerce optimization, social media leadership (including mobile and app-first strategies).
- Event Planning/Experiential Marketing: Designed and executed signature experiences (e.g., exclusive shows, live shopping).
- Cross-functional Leadership: Demonstrated ability to build agile teams, manage flat organization structures, and foster collaborative company culture.
Notable Initiatives
- VIP Membership & Try-at-home Models: Developed successful new purchasing experiences that increased customer engagement and loyalty.
- Sustainability Roadmap: Implemented eco-conscious supply chain policies (e.g., supplier environmental grading, digital printing).
- Satellite Brand Development: Oversaw new product line launches such as WalkPop, expanding Adore Me’s offering into adjacent markets.
Professional Approach & Values
- Risk-Taking and Entrepreneurship: Demonstrates a willingness to test unconventional strategies, adapt quickly, and navigate ambiguity—a hallmark of startup culture.
- Inclusivity & Authenticity: Maintains inclusivity as a brand and operational philosophy, with a focus on size diversity and representative marketing. Publicly emphasizes transparency about company origins, leadership, and values.
- Continuous Learning: Pursues ongoing education beyond the core business domain, including humanities and sciences from top-tier institutions—reflecting intellectual curiosity and versatility.
Contact & Location
- Location: New York, NY, USA
- LinkedIn: [Chloé Chanudet](http://www.linkedin.com/in/chlo%c3%a9-chanudet-590856b)
Additional Observations
Chloé Chanudet is recognized as a dynamic and innovative marketing leader whose multidisciplinary expertise, data-driven mindset, and commitment to brand authenticity have elevated Adore Me’s profile in the DTC and apparel industries. Her leadership has fostered substantial growth, elevated brand equity, and established a foundation for continued innovation, sustainability, and consumer-centric evolution.
