Professional Overview
Chloe Dougherty is an experienced email marketing professional with a strong background in content creation, product marketing, and campaign management. As the Email Marketing Manager at Similarweb, she leverages her expertise to drive impactful email strategies that engage customers and generate measurable business results.
Experience Summary
Current Role
As the Email Marketing Manager at Similarweb, Chloe is responsible for developing and executing comprehensive email marketing programs that support the company's overall growth objectives. In this role, she manages the end-to-end email marketing lifecycle, including content ideation, campaign planning, audience segmentation, and performance analysis. Chloe's data-driven approach has enabled her to optimize email performance, leading to a 25% increase in open rates and a 15% lift in click-through rates over the past year.
Career Progression
Prior to her current role, Chloe served as the Content Marketing Manager at Similarweb, where she was instrumental in creating engaging written content that supported the company's positioning and lead generation efforts. Before that, she held positions as a Product Marketing Writer at LivePerson and a Content Writer and Editor at Phrasetech, honing her skills in content creation, product messaging, and digital marketing. Chloe's diverse background has equipped her with a deep understanding of the marketing landscape and the ability to drive cross-functional collaboration.
Academic Background
Chloe holds a Bachelor of Arts degree in English Literature from the University of California, Los Angeles (UCLA), where she graduated with honors. During her time at UCLA, she gained valuable experience as a Teaching Fellow with Masa Israel Journey, further developing her communication and leadership skills.
Areas of Expertise
- Email marketing strategy and campaign management
- Content creation and optimization
- Audience segmentation and personalization
- Marketing automation and analytics
- Cross-functional collaboration and project management
Professional Impact
Chloe's contributions have been recognized by her peers and industry leaders. She has been invited to speak at several marketing conferences, sharing her insights on effective email marketing practices and the role of data-driven decision-making. Additionally, Chloe's work has been featured in industry publications, further solidifying her reputation as a thought leader in the email marketing space.
Conclusion
With her strong background in content marketing, product positioning, and email strategy, Chloe Dougherty is a versatile marketing professional poised to drive continued success in her role as Email Marketing Manager at Similarweb. Her data-driven approach, passion for innovation, and proven track record of delivering measurable results make her a valuable asset to any organization seeking to optimize its email marketing programs.
