Chloe Hitchenor

Global Product Owner - Marketing Execution

Professional Overview
Chloe Hitchenor is an experienced digital marketing and content management professional with a proven track record of driving impactful marketing initiatives. As the Global Product Owner - Marketing Execution at Aldi UK, she is responsible for overseeing the development and implementation of innovative marketing solutions to support the company's global expansion.

Experience Summary

Current Role
In her current role at Aldi UK, Chloe is responsible for defining the product vision, roadmap, and execution strategy for the company's marketing execution platforms. She collaborates cross-functionally with teams across the organization to ensure the seamless delivery of marketing campaigns and content that align with Aldi's strategic objectives. Chloe's leadership and analytical skills have been instrumental in optimizing marketing workflows and driving measurable improvements in campaign performance.

Career Progression
Prior to joining Aldi, Chloe held several digital marketing and content management roles, including Digital Marketing Manager at GES EMEA, Digital Content Manager at Calm Agency and FPS Distribution Ltd, and eCRM Executive at Gemporia Ltd. Throughout her career, she has demonstrated a strong ability to adapt to changing market conditions, implement data-driven strategies, and deliver exceptional results.

Academic Background
Chloe holds a Bachelor's degree in Marketing from the University of Warwick, where she graduated with honors. During her time at the university, she was actively involved in various student organizations and received recognition for her academic achievements.

Areas of Expertise

• Digital marketing strategy and execution

• Content management and optimization

• Campaign planning and performance analysis

• Cross-functional collaboration and stakeholder management

• Agile project management and team leadership

Professional Impact
At GES EMEA, Chloe spearheaded the development of a data-driven digital marketing strategy that resulted in a 25% increase in lead generation and a 15% improvement in website conversion rates. As the Digital Content Manager at Calm Agency, she successfully revamped the company's content marketing approach, leading to a 40% increase in organic traffic and a 30% boost in social media engagement.

Conclusion
With her extensive experience in digital marketing, content management, and product ownership, Chloe Hitchenor is a versatile and dynamic professional who consistently delivers measurable results. She is committed to driving innovation and operational excellence within the marketing landscape, and her strategic mindset and collaborative approach make her a valuable asset to any organization.