Chloe Painter

Director - Brand Marketing, Communications & PR (ANZ)

Sydney, New South Wales, Australia

Professional Overview

Chloe Painter is an accomplished brand marketing, communications, and public relations executive with extensive experience in the retail and e-commerce industries. As the Director of Brand Marketing, Communications & PR (ANZ) at HelloFresh, she is responsible for leading the company's marketing strategy, enhancing brand visibility, and driving effective stakeholder engagement across Australia and New Zealand.

Experience Summary

Current Role

As the Director of Brand Marketing, Communications & PR (ANZ) at HelloFresh, Chloe is responsible for developing and executing the company's brand marketing strategy in the Australia and New Zealand markets. She oversees all aspects of brand positioning, campaign planning, and cross-channel marketing initiatives to drive customer acquisition, engagement, and loyalty. Chloe also leads the public relations and communications efforts, ensuring consistent messaging and a strong brand presence across key stakeholder groups.

Career Progression

Chloe's career has spanned leadership roles in brand and cross-channel marketing, both at the regional and global levels. Prior to her current position, she served as the European Head of Brand & Cross-Channel Marketing - Retail (E-Commerce) and the Global Head of Brand & Cross-Channel Marketing - Retail (E-Commerce) at Amazon, where she was instrumental in driving the company's brand strategy and omnichannel marketing efforts. She also held roles in brand communications and marketing management at TUI, a leading travel and tourism company.

Academic Background

Chloe holds a Bachelor's degree in Business Administration from the University of Sydney, with a focus on marketing and international business.

Areas of Expertise

Brand strategy and positioning

Integrated marketing campaign planning and execution

Digital and social media marketing

Public relations and stakeholder management

E-commerce and retail marketing

Cross-channel customer experience optimization

Analytical and data-driven decision making

Professional Impact

During her tenure at Amazon, Chloe led the development and implementation of the company's brand strategy across Europe, driving a 25% increase in brand awareness and a 15% uplift in customer engagement. At TUI, she spearheaded a successful national marketing campaign that resulted in a 12% surge in holiday bookings and a 20% boost in customer satisfaction.

Conclusion

Chloe Painter is a seasoned marketing and communications professional with a proven track record of driving business growth and brand excellence in the retail and e-commerce sectors. Her strategic vision, cross-functional expertise, and commitment to delivering measurable results make her a valuable asset to the HelloFresh team as they continue to expand their presence in the Australian and New Zealand markets.