Chloe Saintilan

Professional Overview

Chloe Saintilan is a versatile creative professional with extensive experience driving innovation across the marketing and advertising industries. As the Co-Founder of MerchAid and Global Creative Director (Afterpay) at Cash App, she leverages her strategic vision and design expertise to deliver impactful campaigns that resonate with diverse audiences.

Experience Summary

Current Role

As Co-Founder of MerchAid, Chloe spearheads the development of the company's unique merchandise platform, which empowers businesses to create and sell customized products. In this role, she oversees all creative direction, product design, and go-to-market strategies, positioning MerchAid as a cutting-edge solution for modern brands.

Concurrently, Chloe serves as the Global Creative Director (Afterpay) at Cash App, where she drives the creative vision and execution for Afterpay's integrated marketing campaigns. In this capacity, she collaborates cross-functionally to develop innovative digital experiences that elevate the Afterpay brand and drive customer engagement.

Career Progression

Prior to her current roles, Chloe held the position of Associate Creative Director at the renowned agency R/GA, where she led the creative development of award-winning campaigns for leading clients. Earlier in her career, she honed her skills as a Copywriter at TBWA\Australia and as a Freelance Strategist at Republic of Everyone, contributing to the success of diverse marketing initiatives.

Additionally, Chloe served as the Chairman of Youngbloods, a professional association dedicated to nurturing the next generation of creative talent, further demonstrating her commitment to industry mentorship and advancement.

Academic Background

Chloe holds a Bachelor of Arts degree in Communications and Media Studies from the University of New South Wales, where she graduated with distinction.

Areas of Expertise

• Brand strategy and positioning

• Integrated campaign development

• Digital marketing and social media

• Product design and user experience

• Creative direction and team leadership

• Entrepreneurship and business strategy

Professional Impact

Throughout her career, Chloe has spearheaded the creation of award-winning campaigns that have driven tangible business results for her clients. As the Co-Founder of MerchAid, she has leveraged her deep understanding of consumer behavior and emerging trends to develop a cutting-edge platform that empowers businesses to elevate their brand presence.

Moreover, Chloe's contributions as the Global Creative Director (Afterpay) at Cash App have been instrumental in strengthening the Afterpay brand and enhancing customer engagement through innovative digital experiences.

Conclusion

With her diverse expertise, strategic vision, and proven track record of success, Chloe Saintilan is poised to continue making a significant impact in the marketing and advertising industries. Her ability to bridge creativity and business acumen, coupled with her entrepreneurial spirit, make her a valuable asset to any organization seeking to drive growth and innovation.