Chris Barnett

Global Marketing Director | Los Angeles, California, United States

Professional Overview

Chris Barnett is an accomplished Global Marketing Director with extensive experience driving marketing strategy and operations for leading brands across diverse industries. With a robust background in marketing, advertising, and business development, he excels at leveraging data-driven insights to craft impactful campaigns that strengthen brand positioning and drive revenue growth.

Experience Summary

Current Roles

Global Marketing Director, Kangol

• Responsible for developing and executing the global marketing strategy for the iconic Kangol brand, including digital, social, and traditional advertising campaigns

• Spearheaded the relaunch of the Kangol brand, resulting in a 25% increase in global brand awareness and a 18% lift in e-commerce sales

• Collaborated cross-functionally with the product, sales, and creative teams to deliver cohesive, customer-centric marketing initiatives

Co-Founder, Stupid Fly

• Co-founded Stupid Fly, a creative agency specializing in branding, content creation, and digital marketing services for start-ups and small businesses

• Provide strategic marketing guidance and hands-on support to clients, helping them achieve their growth objectives

Consultant, logIQ works

• Serve as a marketing consultant, leveraging expertise to help clients optimize their marketing strategies and operations for improved efficiency and effectiveness

Career Progression

Vice President, Marketing Operations, Alife®

• Oversaw all marketing operations, including campaign planning, media buying, content development, and performance tracking

• Implemented data-driven marketing automation processes that boosted lead generation by 32% and improved conversion rates by 19%

Director of Marketing, SAE Institute North America

• Led the marketing team responsible for promoting the SAE Institute's educational programs and driving student enrollment

• Developed and executed integrated marketing campaigns that resulted in a 14% increase in program enrollment over a 2-year period

Academic Background

Chris holds a Bachelor of Arts (B.A.) degree in Marketing from the University of Southern California, where he graduated with honors.

Areas of Expertise

• Marketing strategy and planning

• Digital marketing and social media

• Content creation and campaign management

• Marketing operations and performance optimization

• Cross-functional collaboration and stakeholder management

Professional Impact

• Spearheaded the successful relaunch of the iconic Kangol brand, driving a 25% increase in global brand awareness and an 18% lift in e-commerce sales

• Implemented data-driven marketing automation processes at Alife® that boosted lead generation by 32% and improved conversion rates by 19%

• Developed and executed integrated marketing campaigns at SAE Institute North America that resulted in a 14% increase in program enrollment over a 2-year period

Conclusion

With a proven track record of delivering measurable results, Chris Barnett is a strategic and innovative marketing leader who excels at driving growth for leading brands. His deep understanding of the evolving marketing landscape, coupled with his ability to create and execute impactful campaigns, make him a valuable asset to any organization seeking to strengthen its market position and drive sustainable revenue growth.