CB

Chris Briseno

Chief Marketing Officer

Profile Summary



Name: Chris Briseno
Current Position: Chief Marketing Officer
Company: The Tie

Chris Briseno is a seasoned marketing executive with deep experience in digital marketing, creative direction, and strategic advisory roles across various industries. As the Chief Marketing Officer at The Tie, a leading provider of information services for digital assets, he spearheads the company's marketing strategies and initiatives. Chris has a substantial background that includes influential positions at top-tier organizations and startups.

Professional Experience



The Tie


  • Position: Chief Marketing Officer

  • Duration: July 2022 - Present

  • Key Contributions:

  • Leading marketing efforts to position The Tie as a premier information service provider for digital assets.

  • Oversaw the production of significant reports such as the Quarterly State of the Market reports, with the latest being the Q3 Crypto State of the Market in September 2022.

  • Played a crucial role in organizing and promoting events, as evidenced by high engagement activities in locations like Denver and Austin.


Bullish


  • Position: Global Head of Marketing

  • Duration: 2021 - mid-2022

  • Achievements:

  • Directed global marketing activities for the cryptocurrency exchange, focusing on expanding market reach and brand visibility.


Hawkfish LLC


  • Position: Head of Web Products & Services

  • Duration: 2019 - 2021

  • Responsibilities:

  • Managed web development initiatives, enhancing the online presence and digital engagement of the firm.


AltLending


  • Position: Co-founder and Chief Marketing Officer

  • Duration: 2018 - 2019

  • Role:

  • Co-led the institutional lending platform's marketing strategies, driving growth and industry recognition.


Bloomberg LP


  • Various Roles:

  • Global Creative Director for Digital Marketing & Financial Products (2011 - 2018)

  • Directed global digital marketing campaigns and rebranding initiatives.

  • Creative Director

  • Managed product and marketing design teams, notably for the launch of BloombergBlack, a financial management service.


Film@11


  • Position: VP Marketing and Creative

  • Duration: 2010

  • Key Activities:

  • Oversaw the creation and promotion of guerilla and social media marketing campaigns.


Connectors Group


  • Position: Principal

  • Duration: 2008 - 2010

  • Focus:

  • Provided strategic advisory and investment collaboration.


ZepFrog


  • Position: Creative Director

  • Duration: 2008 - 2009

  • Achievements:

  • Led design teams and developed branding for various product verticals.


element^n


  • Position: Principal

  • Duration: 2007 - 2008

  • Role:

  • Developed enterprise SAAS solutions.


XQ Message


  • Position: Board Member

  • Duration: 2019 - Present

  • Contribution:

  • Assisted in developing quantum edge encryption architectures for secure messaging.


Educational Background



New York University
  • Degree: Bachelor of Fine Arts (BFA)

  • Field of Study: Art History

  • Duration: 1992 - 1996


Key Achievements and Skills



  • Leadership: As CMO at The Tie, and various senior marketing roles, Chris has demonstrated strong leadership skills, guiding both the strategic and creative aspects of marketing.

  • Digital and Creative Marketing: Proven track record in digital marketing, creative direction, and branding across notable firms like Bloomberg LP and Bullish.

  • Strategic Advisory: Provided high-level strategic advisory services and investment collaboration at Connectors Group.

  • Event Management: Successfully organized and promoted significant company events enhancing The Tie's market presence.


Professional Affiliations and Public Contributions



  • Regular contributor to industry discussions and events, notably sharing insights from The Tie's research team.

  • Involved in promoting financial markets and cryptocurrency developments, reflecting a commitment to staying at the forefront of industry trends.


Online Presence





Chris Briseno's extensive experience and strategic prowess position him as a key player in the digital marketing and financial services landscape, making him a valuable contact for insights and collaborations in these sectors.